Alojamiento alternativo en destinos de sol y playa del noroeste de México: desempeño económico en plataformas colaborativas
Palabras clave:
Alojamiento alternativo, rendimiento económico, reputación digital, regresión lineal múltiple
Resumen
La economía digital impulsa las actividades colaborativas a través de plataformas, en el turismo destaca el alojamiento alternativo promovido en Airbnb, HomeAway y Vrbo. Este estudio identifica los factores que determinan el desempeño económico medido en ingresos de los establecimientos que ofertan alojamiento alternativo en destinos de sol y playa en el noroeste de México. Se realizó un estudio explicativo con regresión lineal múltiple, incorpora variables estructurales y variables de reputación. Se encontró un modelo que explica el 32,7 % de la variabilidad de los ingresos. Se confirma que las características físicas contribuyen al rendimiento, la reputación digital también ejerce una influencia estratégica que la posiciona como un factor clave de la competitividad en las plataformas de turismo colaborativo. Se recomienda establecer marcos normativos equilibrados, reforzar la reputación digital de los anfitriones y promover algoritmos y prácticas sostenibles en las plataformas.
Citas
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Boto-García, D., & Leoni, V. (2023). The economic value of coastal amenities: Evidence from beach capitalization effects in peer-to-peer markets. Environmental & Resource Economics, 84(2), 529–557. https://doi.org/10.1007/s10640-022-00735-5
Camatti, N., di Tollo, G., Filograsso, G., & Ghilardi, S. (2024). Predicting Airbnb pricing: A comparative analysis of artificial intelligence and traditional approaches. Computational Management Science, 21(1), 30. https://doi.org/10.1007/s10287-024-00511-4
Cheung, K. S. (2024). Airbnb pricing and term structure: A temporal analysis of omitted variable bias and repeat sales method as remedies. Tourism Economics, 30(5), 1330–1338. https://doi.org/10.1177/13548166231191551
Chica-Olmo, J., González-Morales, J. G., & Zafra-Gómez, J. L. (2020). Effects of location on Airbnb apartment pricing in Málaga. Tourism Management, 77, 103981. https://doi.org/10.1016/j.tourman.2019.103981
Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2013). Applied multiple regression/correlation analysis for the behavioral sciences. Routledge. https://doi.org/10.4324/9780203774441
Contu, G., Conversano, C., Frigau, L., & Mola, F. (2020). Identifying factors affecting the status of superhost: Evidence from Sardinia and Sicily. Quality & Quantity, 54(5), 1633–1653. https://doi.org/10.1007/s11135-019-00925-2
Díaz, I., & Apaolaza, R. (2020). Una propuesta metodológica para identificar gentrificación a partir de los censos de población. Estudios demográficos y urbanos, 35(3), 629–661. https://doi.org/10.24201/edu.v35i3.1883
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Dip, J. A., Simes, H., & Benítez, J. P. (2020). Cooperación y reciprocidad en la economía colaborativa de Airbnb. Un estudio para la provincia turística de Misiones, Argentina. REVESCO: Revista de Estudios Cooperativos, 135, e69176. https://doi.org/10.5209/reve.69176
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Güçlü, B., Roche, D., & Marimon, F. (2020). City characteristics that attract Airbnb travellers: Evidence from Europe. International Journal for Quality Research, 14(1), 271–290. https://repositori.uic.es/handle/20.500.12328/1480?locale-attribute=es
Guillén, N. A., & Iñiguez, T. (2016). Acción pública y consumo colaborativo. Regulación de las viviendas de uso turístico en el contexto P2P. PASOS Revista de Turismo y Patrimonio Cultural, 14(3). https://doi.org/10.25145/j.pasos.2016.14.049
Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217. https://doi.org/10.1080/13683500.2013.827159
Gutiérrez, J., García-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2017). The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona. Tourism Management, 62, 278–291. https://doi.org/10.1016/j.tourman.2017.05.003
Hernández Perlines, F. (2025). La economía social como forma de emprendimiento colectivo: raíces históricas, vigencia actual y perspectivas para la investigación futura. CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, 114, 127–162. https://doi.org/10.7203/CIRIEC-E.114.30419
Intriago, J., & Solórzano, M. (2017). El alojamiento turístico en hogares: Una alternativa de negocio para la dinamización de la economía en la Parroquia de Canoa (destino de sol y playa) después del terremoto del 16 de abril. International Journal of Scientific Management and Tourism, 3(3), 259–272. https://ojs.scientificmanagementjournal.com/ojs/index.php/smj/article/view/276/274
Jang, S., & Kim, J. (2022). Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research, 139, 529–542. https://doi.org/10.1016/j.jbusres.2021.10.015
Ketter, E. (2021). Millennial travel: Tourism micro-trends of European generation Y. Journal of Tourism Futures, 7(2), 192–196. https://doi.org/10.1108/JTF-10-2019-0106
Leoni, V. (2020). Stars vs lemons: Survival analysis of peer-to-peer marketplaces: The case of Airbnb. Tourism Management, 79, Artículo 104091. https://doi.org/10.1016/j.tourman.2020.104091
Lonas, L. G. (2019). Quantitative research by example (Versión 1.0.0). MyReLab. https://www.myrelab.com/static/book/QuantitativeResearchByExample.pdf
Lorde, T., Jacob, J., & Weekes, Q. (2019). Price-setting behavior in a tourism sharing economy accommodation market: A hedonic price analysis of Airbnb hosts in the Caribbean. Tourism Management Perspectives, 30, 251–261. https://doi.org/10.1016/j.tmp.2019.03.006
Midgett, C., Bendickson, J. S., Muldoon, J., & Solomon, S. J. (2018). The sharing economy and sustainability: A case for Airbnb. Small Business Institute Journal, 13(2), 51–71. https://www.researchgate.net/publication/331386069_The_sharing_economy_and_sustainability_A_case_for_Airbnb_Small_Business_Institute_Journal_132_51-71
Mihalic, T. (2020). Conceptualising overtourism: A sustainability approach. Annals of Tourism Research, 84, Artículo 103025. https://doi.org/10.1016/j.annals.2020.103025
Mohsin, A., & Lengler, J. (2021). Airbnb hospitality: Exploring users and non-users’ perceptions and intentions. Sustainability, 13(19), 10884. https://doi.org/10.3390/su131910884
Morales, R. (2023). Economía colaborativa. Mediterráneo Económico, 37, 419–432. https://dialnet.unirioja.es/servlet/articulo?codigo=9191490
Moreno-Izquierdo, L., Ramón-Rodríguez, A. B., Such-Devesa, M. J., & Perles-Ribes, J. F. (2019). Tourist environment and online reputation as a generator of added value in the sharing economy: The case of Airbnb in urban and sun-and-beach holiday destinations. Journal of Destination Marketing & Management, 11, 53–66. https://doi.org/10.1016/j.jdmm.2018.11.004
Osborne, J. (2010). Improving your data transformations: Applying the Box-Cox transformation. Practical Assessment, Research, and Evaluation, 15(1). https://doi.org/10.7275/qb69-f024
Palacios-Florencio, B., Santos-Roldán, L., Berbel-Pineda, J. M., & Castillo-Canalejo, A. M. (2021). Sustainable tourism as a driving force of the tourism industry in a post-COVID-19 scenario. Social Indicators Research, 158(3), 991–1011. https://doi.org/10.1007/s11205-021-02735-2
Perkumienė, D., Vienažindienė, M., & Švagždienė, B. (2021). The sharing economy towards sustainable tourism: An example of an online transport-sharing platform. Sustainability, 13(19), 10955. https://doi.org/10.3390/su131910955
Proserpio, D., Xu, W., & Zervas, G. (2018). You get what you give: Theory and evidence of reciprocity in the sharing economy. Quantitative Marketing and Economics, 16(4), 371–407. https://doi.org/10.1007/s11129-018-9201-9
Quattrone, G., Kusek, N., & Capra, L. (2022). A global-scale analysis of the sharing economy model: An Airbnb case study. EPJ Data Science, 11(1), 36. https://doi.org/10.1140/epjds/s13688-022-00349-3
Rodas, L. A., Gosling, M. de S., Silva, J. A., & Coelho, M. de F. (2024). Alternative tourism and shared accommodation motivation: A cross-national study. Almatourism: Journal of Tourism, Culture and Territorial Development, 14(25), 107–131. https://doi.org/10.6092/issn.2036-5195/12653
Rodríguez-Díaz, M., Rodríguez-Voltes, C. I., & Rodríguez-Voltes, A. C. (2019). Determining the relationships between price and online reputation in lodgings. Administrative Sciences, 9(3), 53. https://doi.org/10.3390/admsci9030053
Suárez-Vega, R., & Hernández, J. M. (2020). Selecting prices determinants and including spatial effects in peer-to-peer accommodation. ISPRS International Journal of Geo-Information, 9(4), 259. https://doi.org/10.3390/ijgi9040259
Tafesse, W., & Dayan, M. (2024). Examining the sources of pricing power on Airbnb. Current Issues in Tourism, 27(15), 2411–2427. https://doi.org/10.1080/13683500.2023.2228978
Vieira Salazar, J. A., Echeverri Rubio, A., & Mejía-Franco, N. (2021). Efectos socio-espaciales del turismo en procesos de gentrificación: Análisis bibliométrico y de literatura. Revista Venezolana de Gerencia, 26(5), 540–562. https://doi.org/10.52080/rvgluz.26.e5.35
Wang, D., & Nicolau, J. L. (2017). Price determinants of sharing economy based accommodation rental: A study of listings from 33 cities on Airbnb.com. International Journal of Hospitality Management, 62, 120–131. https://doi.org/10.1016/j.ijhm.2016.12.007
Zhao, C., Wu, Y., Chen, Y., & Chen, G. (2023). Multiscale effects of hedonic attributes on Airbnb listing prices based on MGWR: A case study of Beijing, China. Sustainability, 15(2), Artículo 1703. https://doi.org/10.3390/su15021703
Zhu, G., & Kubickova, M. (2023). From homeowner to Airbnb host: The role of trust and perceived value. Journal of Quality Assurance in Hospitality & Tourism, 24(2), 169–191. https://doi.org/10.1080/1528008X.2021.2024781
Zmyślony, P., Leszczyński, G., Waligóra, A., & Alejziak, W. (2020). The sharing economy and sustainability of urban destinations in the (over) tourism context: The social capital theory perspective. Sustainability, 12(6), Artículo 2310. https://doi.org/10.3390/su12062310
Andrade da Silva, M., Soares, J. R., & Santos Solla, X. M. (2025). Gestión estratégica del consumo en mercados turísticos. Revista Venezolana de Gerencia, 30(13), 472–490. https://www.produccioncientificaluz.org/index.php/rvg/article/view/44165/52449
Benítez-Aurioles, B. (2020). Impacts of the peer-to-peer market on tourist accommodation in Mallorca and Menorca. Island Studies Journal, 15(2), 353–370. https://islandstudiesjournal.org/article/84638-impacts-of-the-peer-to-peer-market-on-tourist-accommodation-on-the-balearic-islands-of-mallorca-and-menorca
Benítez-Aurioles, B. (2021). The peer-to-peer market for tourist accommodation in Latin America: Supply, demand and prices. Journal of Tourism Analysis, 28(1). https://doi.org/10.53596/jta.v28i1.372
Boto-García, D., & Leoni, V. (2023). The economic value of coastal amenities: Evidence from beach capitalization effects in peer-to-peer markets. Environmental & Resource Economics, 84(2), 529–557. https://doi.org/10.1007/s10640-022-00735-5
Camatti, N., di Tollo, G., Filograsso, G., & Ghilardi, S. (2024). Predicting Airbnb pricing: A comparative analysis of artificial intelligence and traditional approaches. Computational Management Science, 21(1), 30. https://doi.org/10.1007/s10287-024-00511-4
Cheung, K. S. (2024). Airbnb pricing and term structure: A temporal analysis of omitted variable bias and repeat sales method as remedies. Tourism Economics, 30(5), 1330–1338. https://doi.org/10.1177/13548166231191551
Chica-Olmo, J., González-Morales, J. G., & Zafra-Gómez, J. L. (2020). Effects of location on Airbnb apartment pricing in Málaga. Tourism Management, 77, 103981. https://doi.org/10.1016/j.tourman.2019.103981
Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2013). Applied multiple regression/correlation analysis for the behavioral sciences. Routledge. https://doi.org/10.4324/9780203774441
Contu, G., Conversano, C., Frigau, L., & Mola, F. (2020). Identifying factors affecting the status of superhost: Evidence from Sardinia and Sicily. Quality & Quantity, 54(5), 1633–1653. https://doi.org/10.1007/s11135-019-00925-2
Díaz, I., & Apaolaza, R. (2020). Una propuesta metodológica para identificar gentrificación a partir de los censos de población. Estudios demográficos y urbanos, 35(3), 629–661. https://doi.org/10.24201/edu.v35i3.1883
Ding, K., Niu, Y., & Choo, W. C. (2023). The evolution of Airbnb research: A systematic literature review using structural topic modeling. Heliyon, 9(6), Artículo e17090. https://doi.org/10.1016/j.heliyon.2023.e17090
Dip, J. A., Simes, H., & Benítez, J. P. (2020). Cooperación y reciprocidad en la economía colaborativa de Airbnb. Un estudio para la provincia turística de Misiones, Argentina. REVESCO: Revista de Estudios Cooperativos, 135, e69176. https://doi.org/10.5209/reve.69176
Dwyer, L. (2023). Sustainable development of tourism: Research and policy challenges. Highlights of Sustainability, 2(2), 83–99. https://doi.org/10.54175/hsustain2020008
Erreguerena, J. O. (2023). Repartidores de aplicación en México: Entre el individualismo imaginado de las plataformas y las resistencias comunitarias de los trabajadores. Espiral, 30(88), 45–79. https://doi.org/10.32870/eees.v30i88.7319
Eugenio-Martin, J. L., Cazorla-Artiles, J. M., & González-Martel, C. (2019). On the determinants of Airbnb location and its spatial distribution. Tourism Economics, 25(8), 1224–1244. https://doi.org/10.1177/1354816618825415
Fernández Morales, A., & Mayorga Toledano, M. C. (2020). Caracterización y concentración de la oferta de Airbnb en Málaga. Revista de Estudios Regionales, 3, 141–170. https://dialnet.unirioja.es/servlet/articulo?codigo=7843985
Field, A. (2024). Discovering statistics using IBM SPSS statistics (6.ª ed.). SAGE Publications.
Güçlü, B., Roche, D., & Marimon, F. (2020). City characteristics that attract Airbnb travellers: Evidence from Europe. International Journal for Quality Research, 14(1), 271–290. https://repositori.uic.es/handle/20.500.12328/1480?locale-attribute=es
Guillén, N. A., & Iñiguez, T. (2016). Acción pública y consumo colaborativo. Regulación de las viviendas de uso turístico en el contexto P2P. PASOS Revista de Turismo y Patrimonio Cultural, 14(3). https://doi.org/10.25145/j.pasos.2016.14.049
Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217. https://doi.org/10.1080/13683500.2013.827159
Gutiérrez, J., García-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2017). The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona. Tourism Management, 62, 278–291. https://doi.org/10.1016/j.tourman.2017.05.003
Hernández Perlines, F. (2025). La economía social como forma de emprendimiento colectivo: raíces históricas, vigencia actual y perspectivas para la investigación futura. CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, 114, 127–162. https://doi.org/10.7203/CIRIEC-E.114.30419
Intriago, J., & Solórzano, M. (2017). El alojamiento turístico en hogares: Una alternativa de negocio para la dinamización de la economía en la Parroquia de Canoa (destino de sol y playa) después del terremoto del 16 de abril. International Journal of Scientific Management and Tourism, 3(3), 259–272. https://ojs.scientificmanagementjournal.com/ojs/index.php/smj/article/view/276/274
Jang, S., & Kim, J. (2022). Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research, 139, 529–542. https://doi.org/10.1016/j.jbusres.2021.10.015
Ketter, E. (2021). Millennial travel: Tourism micro-trends of European generation Y. Journal of Tourism Futures, 7(2), 192–196. https://doi.org/10.1108/JTF-10-2019-0106
Leoni, V. (2020). Stars vs lemons: Survival analysis of peer-to-peer marketplaces: The case of Airbnb. Tourism Management, 79, Artículo 104091. https://doi.org/10.1016/j.tourman.2020.104091
Lonas, L. G. (2019). Quantitative research by example (Versión 1.0.0). MyReLab. https://www.myrelab.com/static/book/QuantitativeResearchByExample.pdf
Lorde, T., Jacob, J., & Weekes, Q. (2019). Price-setting behavior in a tourism sharing economy accommodation market: A hedonic price analysis of Airbnb hosts in the Caribbean. Tourism Management Perspectives, 30, 251–261. https://doi.org/10.1016/j.tmp.2019.03.006
Midgett, C., Bendickson, J. S., Muldoon, J., & Solomon, S. J. (2018). The sharing economy and sustainability: A case for Airbnb. Small Business Institute Journal, 13(2), 51–71. https://www.researchgate.net/publication/331386069_The_sharing_economy_and_sustainability_A_case_for_Airbnb_Small_Business_Institute_Journal_132_51-71
Mihalic, T. (2020). Conceptualising overtourism: A sustainability approach. Annals of Tourism Research, 84, Artículo 103025. https://doi.org/10.1016/j.annals.2020.103025
Mohsin, A., & Lengler, J. (2021). Airbnb hospitality: Exploring users and non-users’ perceptions and intentions. Sustainability, 13(19), 10884. https://doi.org/10.3390/su131910884
Morales, R. (2023). Economía colaborativa. Mediterráneo Económico, 37, 419–432. https://dialnet.unirioja.es/servlet/articulo?codigo=9191490
Moreno-Izquierdo, L., Ramón-Rodríguez, A. B., Such-Devesa, M. J., & Perles-Ribes, J. F. (2019). Tourist environment and online reputation as a generator of added value in the sharing economy: The case of Airbnb in urban and sun-and-beach holiday destinations. Journal of Destination Marketing & Management, 11, 53–66. https://doi.org/10.1016/j.jdmm.2018.11.004
Osborne, J. (2010). Improving your data transformations: Applying the Box-Cox transformation. Practical Assessment, Research, and Evaluation, 15(1). https://doi.org/10.7275/qb69-f024
Palacios-Florencio, B., Santos-Roldán, L., Berbel-Pineda, J. M., & Castillo-Canalejo, A. M. (2021). Sustainable tourism as a driving force of the tourism industry in a post-COVID-19 scenario. Social Indicators Research, 158(3), 991–1011. https://doi.org/10.1007/s11205-021-02735-2
Perkumienė, D., Vienažindienė, M., & Švagždienė, B. (2021). The sharing economy towards sustainable tourism: An example of an online transport-sharing platform. Sustainability, 13(19), 10955. https://doi.org/10.3390/su131910955
Proserpio, D., Xu, W., & Zervas, G. (2018). You get what you give: Theory and evidence of reciprocity in the sharing economy. Quantitative Marketing and Economics, 16(4), 371–407. https://doi.org/10.1007/s11129-018-9201-9
Quattrone, G., Kusek, N., & Capra, L. (2022). A global-scale analysis of the sharing economy model: An Airbnb case study. EPJ Data Science, 11(1), 36. https://doi.org/10.1140/epjds/s13688-022-00349-3
Rodas, L. A., Gosling, M. de S., Silva, J. A., & Coelho, M. de F. (2024). Alternative tourism and shared accommodation motivation: A cross-national study. Almatourism: Journal of Tourism, Culture and Territorial Development, 14(25), 107–131. https://doi.org/10.6092/issn.2036-5195/12653
Rodríguez-Díaz, M., Rodríguez-Voltes, C. I., & Rodríguez-Voltes, A. C. (2019). Determining the relationships between price and online reputation in lodgings. Administrative Sciences, 9(3), 53. https://doi.org/10.3390/admsci9030053
Suárez-Vega, R., & Hernández, J. M. (2020). Selecting prices determinants and including spatial effects in peer-to-peer accommodation. ISPRS International Journal of Geo-Information, 9(4), 259. https://doi.org/10.3390/ijgi9040259
Tafesse, W., & Dayan, M. (2024). Examining the sources of pricing power on Airbnb. Current Issues in Tourism, 27(15), 2411–2427. https://doi.org/10.1080/13683500.2023.2228978
Vieira Salazar, J. A., Echeverri Rubio, A., & Mejía-Franco, N. (2021). Efectos socio-espaciales del turismo en procesos de gentrificación: Análisis bibliométrico y de literatura. Revista Venezolana de Gerencia, 26(5), 540–562. https://doi.org/10.52080/rvgluz.26.e5.35
Wang, D., & Nicolau, J. L. (2017). Price determinants of sharing economy based accommodation rental: A study of listings from 33 cities on Airbnb.com. International Journal of Hospitality Management, 62, 120–131. https://doi.org/10.1016/j.ijhm.2016.12.007
Zhao, C., Wu, Y., Chen, Y., & Chen, G. (2023). Multiscale effects of hedonic attributes on Airbnb listing prices based on MGWR: A case study of Beijing, China. Sustainability, 15(2), Artículo 1703. https://doi.org/10.3390/su15021703
Zhu, G., & Kubickova, M. (2023). From homeowner to Airbnb host: The role of trust and perceived value. Journal of Quality Assurance in Hospitality & Tourism, 24(2), 169–191. https://doi.org/10.1080/1528008X.2021.2024781
Zmyślony, P., Leszczyński, G., Waligóra, A., & Alejziak, W. (2020). The sharing economy and sustainability of urban destinations in the (over) tourism context: The social capital theory perspective. Sustainability, 12(6), Artículo 2310. https://doi.org/10.3390/su12062310
Publicado
2026-02-27
Cómo citar
Sepúlveda Moreno, C. O., López Torres, V. G., Moreno Moreno, L. R., & Montes Mendoza, A. P. (2026). Alojamiento alternativo en destinos de sol y playa del noroeste de México: desempeño económico en plataformas colaborativas. Revista Venezolana De Gerencia, 31(114), e311145. Recuperado a partir de https://produccioncientificaluz.org/index.php/rvg/article/view/45239
Número
Sección
En la mira: Marketing
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0.
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