Orientación de la gestión del conocimiento y rendimiento en las pequeñas y medianas empresas mexicanas

  • Sandra Yesenia Pinzón Castro Universidad del Zulia
  • Gonzalo Maldonado Guzmán
  • José Trinidad Marín Aguilar
Palabras clave: Orientación de la gestión del conocimiento, gestión del conocimiento, conocimiento, rendimiento empresarial, pequeñas y medianas empresas.

Resumen

En la actual literatura de las ciencias empresariales está emergiendo una nueva estrategia empresarial llamada orientación de la gestión del conocimiento, la cual permite a las empresas, primordialmente a las pequeñas y medianas (pymes), incrementar de manera significativa su nivel de rendimiento empresarial. Sin embargo, existe una limitación en la evidencia teórica y empírica sobre la importancia de esta estrategia para las pymes, aun cuando este constructo ha sido analizado ampliamente en la literatura como una estrategia que mejora el nivel de rendimiento empresarial. Así, el objetivo de este estudio es analizar la relación existente entre la orientación de la gestión del conocimiento y el nivel de rendimiento empresarial en las pymes, utilizando para ello una muestra de 368 empresas del estado de Aguascalientes (México) y utilizando el modelo de ecuaciones estructurales para analizar más detalladamente la relación entre estos dos constructos. Los resultados obtenidos muestran que la orientación de la gestión del conocimiento tiene una influencia positiva significativa en el nivel de rendimiento empresarial de las pymes lo cual permite concluir que las pymes mexicanas tienen un mayor nivel de rendimiento empresarial cuando tienen una mayor orientación de la gestión del conocimiento, que aquellas que aun no lo implementan.

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Biografía del autor/a

Sandra Yesenia Pinzón Castro, Universidad del Zulia
Doctora por la Universidad Autónoma de San Luis Potosí. Máster en Mercadotecnia por la Universidad Autónoma de Aguascalientes y Licenciada en Administración de Empresas por el Instituto Tecnológico de Aguascalientes, México. Profesor de planta en el Centro de Ciencias Económicas y Administrativas de la Universidad Autónoma de Aguascalientes, México. E-mail: sypinzon@correo.uaa.mx. ORCID: https://orcid.org/0000-0002-0463-1008.
Gonzalo Maldonado Guzmán
Doctor por la Universidad de Valencia, España. Máster en Mercadotecnia por la Universidad Autónoma de Aguascalientes y Licenciado en Economía por la Universidad Autónoma de Zacatecas, México. Profesor de planta en el Centro de Ciencias Económicas y Administrativas de la Universidad Autónoma de Aguascalientes, México. E-mail: gmaldona@correo.uaa.mx. ORCID: https://orcid,org/0000-0001-8814-6415.
José Trinidad Marín Aguilar
Doctor por la Universidad de Valencia, España. Máster en Ciencias Económicas y Administrativas por la Universidad Autónoma de Aguascalientes y Licenciado en Mercadotecnia por la Universidad Autónoma de Aguascalientes, México. Profesor de planta en el Centro de Ciencias Económicas y Administrativas de la Universidad Autónoma de Aguascalientes, México. E-mail: jtmarin@correo.uaa.mx. ORCID: https://orcid,org/0000-0001-7604-1720.

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Publicado
2019-08-21
Cómo citar
Pinzón Castro, S. Y., Maldonado Guzmán, G., & Marín Aguilar, J. T. (2019). Orientación de la gestión del conocimiento y rendimiento en las pequeñas y medianas empresas mexicanas. Revista De Ciencias Sociales, 25(1), 21-34. https://doi.org/10.31876/rcs.v25i1.27284
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