Propuesta de estructuraflexible para modelos de negócios IoT

Tatiana Domingues; Jaime Castillo; Diego Fettermann

Tatiana Domingues Departamento de Ingeniería de Producción, Universidad Federal de Santa Catarina - Brasil
Jaime Castillo Departamento de Procesos Industriales, Universidad Católica de Temuco, UCT - Chile
Diego Fettermann Departamento de Ingeniería de Producción, Universidad Federal de Santa Catarina - Brasil

Abstract

El uso de tecnologías denominadas Internet de las Cosas (IoT) facilita la integración y la interacción entre objetos por medio de sensores y conexiones permitiendo la comunicación entre ellos y el entorno. Si bien es cierto que IoT permite un mayor intercambio de datos, también es cierto que hace más compleja la construcción de los modelos de negocios. Esta amplia red de comunicación presenta una gran oportunidad para el desarrollo empresarialque incluye tecnologías IoT, sin embargo, también aumenta la complejidad para la construcción de los modelos de negocios.Este estudio propone una estructura flexible para modelos de negocio que utilizan tecnologías IoT. Se propusieron dos configuraciones personalizadas (customizadas) de modelos de negociosIoT, orientadas a: manufactura y productos/servicios. Como contribuciones, este trabajo presenta una identificación de patrones entre las propuestas de modelos de negocios IoT, así como una propuesta personalizada para la estructuración de modelos para aplicaciones en negocios que utilizan las tecnologías IoT. De esta forma se espera que los gerentes puedan usar como punto de partida las estructuras propuestas para definir y/o modificar sus modelos de negocios de acuerdo con sus objetivos.

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