Consumo responsable: conocimiento y actitud medioambiental en la salud y el comportamiento de los consumidores

• John Burgos-Burgos https://orcid.org/0000-0001-7487-9984
• John Campuzano-Vásquez https://orcid.org/0000-0002-3901-3197
• John Burgos-Nole https://orcid.org/0009-0007-4293-998X

Abstract

La Agenda 2030 de la Organización de las Naciones Unidas supone la transición hacia una actitud de consumo más sostenible. Por lo que resulta clave investigar acerca de las variables que determinan el cambio de actitud de los consumidores frente a los Objetivos de Desarrollo Sostenible. El objetivo de este trabajo fue evaluar el nivel de conocimiento, la actitud medioambiental y la actitud hacia la salud de los consumidores de Machala (Ecuador), con el fin de promover practicas saludables. Para ello se aplicó un modelado de ecuaciones estructurales. Los resultados demuestran que el comportamiento como consumidor responsable está determinado por la actitud medioambiental y el conocimiento. Se concluye que los modelos de consumo sostenibles necesitan no solo la participación de los consumidores sino también la intervención reguladora de los formuladores de políticas y el compromiso de las empresas en sus actividades productivas. A futuro, la metodología empleada se puede replicar a investigaciones similares en otras zonas de estudio.

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Akaichi, F., Glenk, K., & Revoredo-Giha, C. (2019). Could animal welfare claims and nutritional information boost the demand for organic meat? Evidence from non-hypothetical experimental auctions. Journal of Cleaner Production, 207, 961–970. https://www.sciencedirect.com/science/article/abs/pii/S0959652618330786

Akter, S., Fosso Wamba, S., & Dewan, S. (2017). Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality. Production Planning & Control, 28(11–12), 1011–1021. https://www.tandfonline.com/doi/full/10.1080/09537287.2016.1267411

Álvarez, P., & Vega, P. (2009). Actitudes ambientales y conductas sostenibles: Implicaciones para la educación ambiental. Revista de Psicodidáctica, 14(2), 245–260. https://digibug.ugr.es/handle/10481/33117

Ares, G., & Gámbaro, A. (2007). Influence of gender, age and motives underlying food choice on perceived healthiness and willingness to try functional foods. Appetite, 49(1), 148–158. https://doi.org/10.1016/j.appet.2007.01.006

Asian, S., Hafezalkotob, A., & John, J. (2019). Sharing economy in organic food supply chains: A pathway to sustainable development. International Journal of Production Economics, 218, 322–338. https://doi.org/10.1016/j.ijpe.2019.06.010

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327

Barroso, C., Cepeda, G., & Roldán, J. L. (2005). Investigar en economía de la empresa: ¿Partial least squares o modelos basados en la covarianza? En J. L. Roldán (Ed.), XIX Congreso Anual y XV Congreso Hispano Francés de AEDEM (pp. 1–10). Universidad de Sevilla.

Bonne, H. N., & Bonne, B. A. (2012). Analyzing Likert Data. Journal of Extension, 50(2), Artículo 2TOT2. https://commons.joe.org/joe/vol50/iss2/48/

Cates, S. C., Carter-Young, H. L., Puro, E. L., Post, R. C., & Manka, A. (2004). Consumer attitudes toward and preferences for food standards of identity. Journal of Food Products Marketing, 10(1), 37–41. https://www.researchgate.net/publication/233362331_Consumer_Attitudes_Toward_and_Preferences_for_Food_Standards_of_Identity

Cepeda, G., & Roldán, J. L. (2004). Aplicando en la práctica la técnica PLS en la Administración de Empresas. Universidad de Sevilla.

Cerri, J., Testa, F., & Rizzi, F. (2018). The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers’ attitudes and the purchasing of sustainable products. Journal of Cleaner Production, 175, 343–353. https://doi.org/10.1016/j.jclepro.2017.12.054

Cohen, J. (1992). Quantitative methods in psychology. Psychological Bulletin, 112(1), 155–159. https://doi.org/10.1037/0033-2909.112.1.155

De Castro, R. (2001). Naturaleza y funciones de las actitudes ambientales. Estudios de Psicología, 22(1), 11–22. https://doi.org/10.1174/021093901609569

Ditlevsen, K., Sandøe, P., & Lassen, J. (2019). Healthy food is nutritious, but organic food is healthy because it is pure: The negotiation of healthy food choices by Danish consumers of organic food. Food Quality and Preference, 71, 46–53. https://doi.org/10.1016/j.foodqual.2018.06.001

Fernqvist, F., & Ekelund, L. (2014). Credence and the effect on consumer liking of food – A review. Food Quality and Preference, 32, 340–353. https://doi.org/10.1016/j.foodqual.2013.10.005

Figueroa-García, E. C., García-Machado, J. J., & Yábar, D. C. P. B. (2018). Modeling the social factors that determine sustainable consumption behavior in the community of Madrid. Sustainability, 10(8). https://doi.org/10.3390/su10082811

Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. https://www.jstor.org/stable/3150980

Garson, G. D. (2016). Partial least squares: Regression and structural equation models. Statistical Publishing Associates.

Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185–214. https://doi.org/10.1080/07421222.2001.11045669

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2019). Manual de partial least squares structural equation modeling (PLS-SEM) (2.ª ed.). SAGE Publications.

Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128

Henseler, J. (2017). Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling. Journal of Advertising, 46, 178–192. https://doi.org/10.1080/00913367.2017.1281780

Henseler, J. (2018). Partial least squares path modeling: Quo vadis? Quality & Quantity, 52(1), 1–8. https://doi.org/10.1007/s11135-018-0689-6

Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., ... & Calantone, R. J. (2014). Common beliefs and reality about PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods, 17(2), 182–209. https://doi.org/10.1177/1094428114526928

Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304

Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2015). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319. https://doi.org/10.1108/S1474-7979(2009)0000020014

Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5(5), 420–430. https://doi.org/10.1002/cb.190

Hsu, C. L., & Chen, M. C. (2014). Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics. Food Quality and Preference, 35, 6–13. https://doi.org/10.1016/j.foodqual.2014.01.005

Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118

Jacucci, E., Shaw, V., & Braa, J. (2006). Standardization of health information systems in South Africa: The challenge of local sustainability. Information Technology for Development, 12(3), 225–239. https://doi.org/10.1002/itdj.20044

Khor, M. (1993). La Cumbre de la Tierra: Desilusión y esperanza. Ecología Política, (5), 133–138.

Kline, R. B. (2011). Principles and practice of structural equation modeling (3.ª ed.). Guilford Press.

Kushwah, S., Dhir, A., & Sagar, M. (2019). Ethical intentions and choice behavior towards organic food: Moderation role of buying and environmental concerns. Journal of Cleaner Production, 236, Artículo 117620. https://doi.org/10.1016/j.jclepro.2019.06.350

Launiala, A. (2009). How much can a KAP survey tell us about people’s knowledge, attitudes and practices? Some observations from medical anthropology research on malaria in pregnancy in Malawi. Anthropology Matters, 11(1), 1–13. https://doi.org/10.22582/am.v11i1.31

Lazaroiu, G., Andronie, M., Uţă, C., & Hurloiu, I. (2019). Trust management in organic agriculture: Sustainable consumption behavior, environmentally conscious purchase intention, and healthy food choices. Frontiers in Public Health, 7, Artículo 340. https://doi.org/10.3389/fpubh.2019.00340

Lee, H. J. (2019). Does consumption of organic foods contribute to Korean consumers’ subjective well-being? Sustainability, 11(19), Artículo 5496. https://doi.org/10.3390/su11195496

Litzner Ordóñez, L., & Rieb, W. (2019). La educación para el desarrollo sostenible en la universidad boliviana: Percepciones del profesorado. Teoría de la Educación, 31(1), 149–173. https://doi.org/10.14201/teri.19045

Liu, W., Oosterveer, P., & Spaargaren, G. (2016). Promoting sustainable consumption in China: A conceptual framework and research review. Journal of Cleaner Production, 134, 13–21. https://doi.org/10.1016/j.jclepro.2015.10.124

Massey, M., O’Cass, A., & Otahal, P. (2018). A meta-analytic study of the factors driving the purchase of organic food. Appetite, 125, 418–427. https://doi.org/10.1016/j.appet.2018.02.029

Mont, O., Neuvonen, A., & Lähteenoja, S. (2014). Sustainable lifestyles 2050: Stakeholder visions, emerging practices and future research. Journal of Cleaner Production, 63, 24–32. https://doi.org/10.1016/j.jclepro.2013.09.007

Mourad, S., & Valette-Florence, P. (2016). Improving prediction with POS and PLS consistent estimations: An illustration. Journal of Business Research, 69(10), 4675–4684. https://doi.org/10.1016/j.jbusres.2016.03.057

Pavlov, G., Maydeu-Olivares, A., & Shi, D. (2020). Using the Standardized Root Mean Squared Residual (SRMR) to assess exact fit in structural equation models. Educational and Psychological Measurement, 81(1), 110–130. https://doi.org/10.1177/0013164420926231

Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004

Rankin, A., Bunting, B. P., Poínhos, R., van der Lans, I. A., Fischer, A. R., Kuznesof, S., ... & Stewart-Knox, B. J. (2018). Food choice motives, attitude towards and intention to adopt personalised nutrition. Public Health Nutrition, 21(14), 2606–2616. https://pubmed.ncbi.nlm.nih.gov/29771231/

Ringle, C. M., & Sarstedt, M. (2016). Gain more insight from your PLS-SEM results: The importance-performance map analysis. Industrial Management & Data Systems, 116(9), 1865–1886. https://doi.org/10.1108/IMDS-10-2015-0449

Ringle, C. M., Sarstedt, M., Schlittgen, R., & Taylor, C. R. (2013). PLS path modeling and evolutionary segmentation. Journal of Business Research, 66(9), 1318–1324. https://doi.org/10.1016/j.jbusres.2012.02.031

Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. SmartPLS GmbH.

Rizzo, G., Borrello, M., Dara Guccione, G., Schifani, G., & Cembalo, L. (2020). Organic food consumption: The relevance of the health attribute. Sustainability, 12(2), Artículo 595. https://doi.org/10.3390/su12020595

Rodríguez, S., Terán, V., Oviol, M., & Negrón, M. (2024). Fundamentos epistemológicos de las teorías del aprendizaje en la práctica educativa: Un enfoque ontológico y metodológico. Revista Temario Científico, 4(2), e24414. https://doi.org/10.47212/rtcAlinin.2.224.6

Salgado, L., Subirá, M., & Beltrán, L. (2009). Consumo orgánico y conciencia ambiental de los consumidores. Problemas del Desarrollo. Revista Latinoamericana de Economía, 40(157), 189–199. http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S0301-70362009000200008

Shibin, K. T., Gunasekaran, A., Papadopoulos, T., Dubey, R., & Mishra, D. (2016). Sustainable consumption and production: Need, challenges and further research directions. International Journal of Process Management and Benchmarking, 6(4), 447–468. https://www.inderscienceonline.com/doi/abs/10.1504/IJPMB.2016.079678

Steptoe, A., Pollard, T. M., & Wardle, J. (1995). Development of a measure of the motives underlying the selection of food: The Food Choice Questionnaire. Appetite, 25(3), 267–284. https://www.sciencedirect.com/science/article/abs/pii/S019566638570061X

Streukens, S., & Leroi-Werelds, S. (2016). Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results. European Management Journal, 34(6), 618–632. https://doi.org/10.1016/j.emj.2016.06.003

Sun, Y. H. (2008). Health concern, food choice motives, and attitudes toward healthy eating: The mediating role of food choice motives. Appetite, 51(1), 42–49. https://doi.org/10.1016/j.appet.2007.11.004

Vaz, T. de N., & Nijkamp, P. (2009). Knowledge and innovation: The strings between global and local dimensions of sustainable growth. Entrepreneurship & Regional Development, 21(4), 441–455. https://doi.org/10.1080/08985620903020094

Wright, T., & Horst, N. (2013). Exploring the ambiguity: What faculty leaders really think of sustainability in higher education. International Journal of Sustainability in Higher Education, 14(2), 209–227. https://doi.org/10.1108/14676371311312905