Vocación turística empresarial en municipios del centro del Valle, Colombia
Abstract
Este estudio analiza la configuración de la vocación turística en municipios del centro del Valle del Cauca (Colombia), desde un enfoque territorial, relacional y participativo. A través de un diseño transversal y el uso del Análisis de Correspondencias Múltiples, se exploran asociaciones entre variables organizacionales (antigüedad, tamaño, formación) y territoriales (tipo de turismo, promoción, cooperación intermunicipal) en empresas del sector. Los resultados evidencian que la vocación turística no depende únicamente de los recursos naturales o patrimoniales, sino de las capacidades internas de los actores económicos. Se identifican patrones diferenciados entre municipios, así como brechas en participación comunitaria, formación técnica y visibilidad comercial. A partir de estos hallazgos, se proponen lineamientos para políticas públicas orientadas al fortalecimiento de capacidades locales y al desarrollo turístico sostenible en territorios intermedios.
References
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Fang, Y., Huang, J., Huang, Z., & Li, Y. (2025). Tourism economic resilience and its influence factors in China’s three major urban agglomerations based on threshold effect. Humanities and Social Sciences Communications, 12(1), 1-10. https://doi.org/10.1057/s41599-025-04973-y
Flórez, M., Pacheco, E., Carrillo, E., Villa, M., Mendes, F., & Rivera, M. (2025). Sustainable Tourism Practices and Challenges in the Santurbán Moorland, a Natural Reserve in Colombia. Urban Science, 9(6), 188. https://doi.org/10.3390/urbansci9060188
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Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1–12. https://doi.org/10.1016/j.tourman.2009.08.012
Huatuco, G. I., & Robles, B. F. (2025). Resilience strategies for coping with community tourism disruptions in Puno, Perú. European Public & Social Innovation Review, 10, 1–18. https://doi.org/10.31637/epsir-2025-1377
Jamal, T., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204. https://doi.org/10.1016/0160-7383(94)00067-3
Kassa, T., & Kegne, M. (2025). Factors affecting innovativeness of small and medium enterprises in Benishangul Gumuz Regional State, Ethiopia. Journal of Innovation and Entrepreneurship, 14(1). https://doi.org/10.1186/s13731-024-00458-5
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Lane, B., & Kastenholz, E. (2015). Rural tourism: The evolution of practice and research approaches – Towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156. https://doi.org/10.1080/09669582.2015.1083997
Leiper, N. (1990). Tourism systems: An interdisciplinary perspective. Department of Management Systems, Massey University.
Lituma, N. S. (2024). Tourist vocation and urban tourism management. Journal of Tourism Analysis Revista de Análisis Turístico (JTA), 30(2). https://doi.org/10.53596/2jxjq690
Liu, S., Islam, H., Ghosh, T., Ali, M. S. e, & Afrin, K. H. (2025). Exploring the nexus between economic growth and tourism demand: the role of sustainable development goals. Humanities and Social Sciences Communications, 12(1). https://doi.org/10.1057/s41599-025-04733-y
López-Molina, D., & Pulido-Fernández, J. I. (2023). Proposal to measure tourism development within a destination and segment its different territories. Heliyon, 9(10), e20496. https://doi.org/10.1016/j.heliyon.2023.e20496
Mareggi, M., & Corazziere, C. (2024). Turismo e territorio, un caso nel sud Italia tra politiche e mutamenti territoriali. TERRITORIO, 105, 86–96. https://doi.org/10.3280/tr2023-105012
Mariotti, G., Camerada, M. V., Lampreu, S., & Carrus, S. (2021). Vocación turística de los itinerarios religiosos y perspectivas de desarrollo territorial: el Camino de Santu Jacu en Cerdeña (Italia). Revista Galega de Economía, 30(3), 1–23. https://doi.org/10.15304/rge.30.3.7549
Ministerio de Comercio, Industria y Turismo. (2019). Asistencia técnica en planificación del turismo. https://www.mincit.gov.co/CMSPages/GetFile.aspx?guid=99fd4bce-d9ea-45a8-8787-be554f7a8627
Mir, M. A. M., Shelley, B., & Ooi, C.-S. (2024). Uses of tourism resources for educational and community development: A systematic literature review and lessons. Tourism Management Perspectives, 53, 101278. https://doi.org/10.1016/j.tmp.2024.101278
Murphy, P. E. (1985). Tourism: A community approach. Routledge.
Nunkoo, R. (2017). Governance and sustainable tourism: What is the role of trust, power and social capital? Journal of Destination Marketing & Management, 6(4), 277–285. https://doi.org/10.1016/j.jdmm.2017.10.003
Nussbaum, M. (2000). Women and human development: The capabilities approach. Cambridge University Press.
Ochoa, A. F., González, V. M., & Pardo, C. E. (2019). Missing data in multiple correspondence analysis under the available data principle of the NIPALS algorithm. DYNA, 86(211), 249-257. https://doi.org/10.15446/dyna.v86n211.80261
Okazaki, E. (2008). A community-based tourism model: Its conception and use. Journal of Sustainable Tourism, 16(5), 511–529. https://doi.org/10.1080/09669580802159594
Oliveira, T., de Lima Pereira, M., dos Anjos, F. A., & Feger, J. E. (2023). Governance and Competitiveness of Tourism Destinations: Validation of the Structural Model in the Case of Brazil. Journal of Quality Assurance in Hospitality & Tourism, 26(3), 438–463. https://doi.org/10.1080/1528008x.2023.2251686
Organización de Estados Americanos-OEA (2018). Análisis de información sobre turismo rural comunitario en las Américas. https://www.oas.org/en/sedi/desd/CT/Documents/Analysis_Community_Based_Rural_Tourism_Americas_s.pdf
Organización Mundial del Turismo-OMT (2016). Panorama OMT del turismo internacional Edición 2016. UNWTO. https://doi.org/10.18111/9789284418152
Pike, A., Rodríguez-Pose, A., & Tomaney, J. (2016). Local and regional development (2nd ed.). Routledge.
Pretty, J. N. (1995). Participatory learning for sustainable agriculture. World Development, 23(8), 1247–1263. https://doi.org/10.1016/0305-750x(95)00046-f
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Published
2025-11-24
How to Cite
Rios Obando, J. F., Salazar-Tabima, J., Romero Sánchez, A., & Martínez Salgado, M. (2025). Vocación turística empresarial en municipios del centro del Valle, Colombia. Revista Venezolana De Gerencia, 30(14), 1632-1650. https://doi.org/10.52080/rvgluz.30.especial14.48
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Artículos
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