Economía Circular: Una Revisión desde los Modelos de Negocios y la Responsabilidad Social Empresarial

Abstract

En la actualidad la literatura académica sobre la Economía Circular se ha desarrollado en formular nuevos modelos comerciales, junto a estrategias de diseño y gestión de productos de desecho, ciclos de recursos y sobre la extensión de la vida útil del producto fabricado. La gestión empresarial se inclina hacia la operación industrial sostenible e incorpora a la Responsabilidad Social Empresarial y a los procesos tecnológicos como base para la aplicación de un modelo que permita la rentabilidad económica con producción ecoproductiva, disminuyendo el impacto ambiental y promoviendo acciones sociales. El objetivo principal de este paper es describir las brechas existentes y los elementos claves de los modelos de negocio y de la Responsabilidad Social Empresarial que forman parte la economia circular, desde una perspectiva gerencial. Los resultados exponen que la economia circular representa una alternativa compleja para alcanzar resultados financieros factibles bajo producción limpia, amigable con el ambiente y bajo una gestión sostenida en sus procesos de producción. Se concluye que los diseños de modelos sostenibles estarán en constante evolución junto a la intervención de modelos y estrategias de gestión empresarial que garantizan la producción de productos con bajo impacto ambiental y acciones sociales.

Author Biographies

Jesus R. Melendez

Doctor en Gerencia. Máster en Gerencia de las Finanzas y Negocios. Ingeniero Agroindustrial. Profesor en la Universidad Católica de Santiago de Guayaquil, Ecuador. Miembro de la Red Iberoamericana de investigación en Ingeniería de Proyectos-RIIPRO. e- mail: jesus.melendez@cu.ucsg.edu.ec ORCID: https://orcid.org/0000-0001-8936-5513 *Autor de correspondencia

Jorge Luis Delgado

Doctor en Economía. Máster en Desarrollo Económico y Políticas Públicas. Economista. Profesor en la Universidad Católica de Santiago de Guayaquil, Ecuador. e- mail: jorge.delgado@cu.ucsg.edu.ec. ORCID: https://orcid.org/0000-0003-3956-1000

Víctor Chero

Máster en Sistemas de Producción y Productividad. Ingeniero Químico. Profesor en la Universidad Católica de Santiago de Guayaquil, Ecuador. e- mail: victor.chero@cu.ucsg.edu.ec. ORCID: https://orcid.org/0000-0003-0671-7726

John Franco-Rodríguez

Doctor en Educación. Máster en Ciencias en Agricultura Tropical Sostenible. Ingeniero Agrónomo. Director de las carreras agropecuarías en la Universidad Católica de Santiago de Guayaquil, Ecuador. e- mail: john.franco@cu.ucsg.edu.ec. ORCID: https://orcid.org/0000-0002-6285-8200

References

Ahlborg, H., Ruiz-Mercado, I., Molander, E., & Masera, O. (2019). Bringing technology into social-ecological systems research-motivations for a socio-technical-ecological systems approach. Sustainability, 11 (7). https://doi.org/10.3390/su11072009

Arman, M., & Davidson, K. (2012). A typology to position population within sustainability discourse. Local Environment. The International Journal of Justice and Sustainability, 19(4), 433-448. https://doi.org/10.1080/13549839.2013.790351

Banaité, D., & Tamosiunien, R. (2016). Sustainable development: the circular economy indicators’ selection model. Journal of Security and Sustainability, 6(2), 315-323. https://doi.org/10.9770/jssi.2016.6.2(10)

Beccarello, M., & Di Foggia, G. (2018). Moving towards a circular economy: Economic impacts of higher material recycling targets. Materials Today: Proceedings, 5(1), 531–543. https://doi.org/10.1016/j.matpr.2017.11.115

Bjornalia, E., & Ellingsen, A. (2014). Factors affecting the development of clean-tech start-ups: a literature review. Renewable Energy Research Conference, RERC 2014, Energy Procedia, 58, 43-50.

Bokolo, A. (2016). Green information systems integration in information technology based organizations: an academic literature review. Journal of Soft Computing and Decision Support Systems, 3(6), 45-66.

Bom-Camargo, Y. I. (2021). Hacia la responsabilidad social como estrategia de sostenibilidad en la gestión empresarial. Revista de Ciencias Sociales, 27(2), 130–146. https://doi.org/10.31876/rcs.v27i2.35903

Breitbarth, T., & Herold, D. (2018). Closing the academia-practice gap in corporate sustainability management research: challenges and bridges. Journal of Environmental Sustainability, 6(1), 4. https://scholarworks.rit.edu/jes/vol6/iss1/4

Brown, P., Bocken, N., & Balkenende, R. (2020). How do companies collaborate for circular oriented innovation? Sustainability (Switzerland), 12(4). https://doi.org/10.3390/su12041648

Castillo Muñoz, C. A., Ripoll Feliu, V., & Urquidi Martin, A. C. (2020). Corporate social responsibility: Study on adherence to global reporting initiative (GRI) in the disclosure of sustainability. Revista Venezolana De Gerencia, 25(Special Issue 4), 148–166. https://produccioncientificaluz.org/index.php/rvg/article/view/35182

Chaudhary, R. (2020). Corporate social responsibility and employee performance: a study among indian business executives. International Journal of Human Resource Management, 31(21), 2761–2784. https://doi.org/10.1080/09585192.2018.1469159

Coffey, A., & Atkinson, P. (2003). Encontrar el sentido a los datos cualitativos. Estrategias complementarias de investigación. Medellín. Universidad de Antioquia.

Consejo Europeo- CdE (2019). Comisión sobre el Pacto Verde Europeo. Bruselas: Autor

Corvellec, A., Bohm, S., Stowell, A., & Valenzuela, F. (2020). Introduction to the special issue on the contested realities of the circular economy. Journal Culture and Organization, 26(2), 97-102. https://doi.org/10.1080/14759551.2020.1717733

Costea, B., Amiridis, K., & Crump, N. (2012). Graduate employability and the principle of potentiality: an aspect of the ethics of HRM. Journal of Business Ethics, 111(1). https://doi.org/10.1007/s10551-012-1436-x

De Pádua Pieroni, M., Pigosso, D. C. A., & McAloone, T. C. (2018). Sustainable Qualifying Criteria for Designing Circular Business Models. Procedia CIRP, 69, 799–804.

Donner, M., Gohier, R., & de Vries, H. (2020). A new circular business model typology for creating value from agro-waste. Science of The Total Environment, 716, 137065. https://doi.org/10.1016/j.procir.2017.11.014

Esfahani, M., Shahbazi, H., Nilashi, M., Samad, S. (2018). Green IT/IS adoption within organizations: a systematic literature review and research agenda. Journal of Soft Computing and Decision Support Systems, 5(5), 8-42.

Fehrer, J. A., & Wieland, H. (2021). A systemic logic for circular business models. Journal of Business Research, 125, 609–620. https://doi.org/10.1016/j.jbusres.2020.02.010

Fordham., & Robinson (2018). Mapping meanings of corporate social responsibility-an Australian case study. International Journal of Corporate Social Responsibility, 3 (14). https://doi.org/10.1186/s40991-018-0036-1

Geissdoerfer, M., Savaget, P., Bocken, N., & Hultink, E. (2017). The circular economy-a new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. https://doi:10.1016/j.jclepro.2016.12.048

Ghisellini, P., Cialani, C., & Ulgiati, S. (2016). A review on circular economy: The expected transition to a balanced interplay of environmental and economic systems. Journal of Cleaner Production, 114, 11–32. https://doi.org/10.1016/j.jclepro.2015.09.007

Glavas, A. (2016). Corporate social responsibility and employee engagement: enabling employees to employ more of their whole selves at work. Frontiers Psychology, 7 (796). https://doi.org/10.3389/fpsyg.2016.00796

Gracia, G. E., & Melendez, J. R. (2019). Challenges of strategic planning in corporate social responsibility: A case of the oil sector. Espacios, 40(27). http://www.revistaespacios.com/a19v40n27/19402702.html

Hamam, M., Chinnici, G., Di Vita, G., Pappalardo, G., Pecorino, B., Maesano, G., & D’Amico, M. (2021). Circular economy models in agro-food systems: A review. Sustainability (Switzerland), 13(6). https://doi.org/10.3390/su13063453

Karhu, J. (2016). Corporate social responsibility and the law: ideas for developing dynamic elements in mandatory csr. Review of Market Integration, 7(1), 62-74. https://doi.org/10.1177/0974929215593877

Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221–232. https://doi.org/10.1016/j.resconrec.2017.09.005

Kouziokas, G. N. (2016). Technology-based management of environmental organizations using an Environmental Management Information System (EMIS): Design and development. Environmental Technology and Innovation, 5, 106–116. https://doi.org/10.1016/j.eti.2016.01.006

Lambooy, T. (2014). Legal aspects of corporate social responsibility. Utrecht Journal of International and European Law, 30(78), 1–6. http://doi.org/10.5334/ujiel.bz

Lau, C., Bergman, Z., & Bergman, M. (2019). Environmental protection and corporate responsibility: the perspectives of senior managers and cxos in China. Sustainability, 11(3610). https://doi:10.3390/su11133610

Machado, M., Junior, F., & Sobral, F. (2017). Sustainability in information technology: an analysis of the aspects considered in the model cobit. JISTEM-Journal of Information Systems and Technology Management, 14(1), 88-110. https://doi.org/10.4301/s1807-17752017000100005

Mas-Tur, A., Guijarro, M., & Carrilero, A. (2019). The influence of the circular economy: exploring the knowledge base. Sustainability, 11, 4367. https://doi.org/10.3390/su11164367

Mejía-Franco, N., Echeverri-Rubio, A., & Vieira-Salazar, J. A. (2021). Gobernanza corporativa en pequeñas y medianas empresas: una revisión sistemática de literatura. Revista Venezolana De Gerencia, 26(93), 245-263. https://doi.org/10.52080/rvg93.17

Melendez, J. R., & Gracia, G. E. (2019). Corporate social responsibility: Decisions and strategic actions in the industrial scenario of oil companies. Espacios, 40(11). https://www.revistaespacios.com/a19v40n11/19401123.html

Melendez, J. R., Malvacias Escalona, A. M., & Almeida, A. (2018). Importance of the participation of the employee in the execution of projects: Management perspectives. Espacios, 39(14), 21. http://www.revistaespacios.com/a18v39n14/18391421.html

Melendez, J. R., Velasquez-Rivera, J., El Salous, A., & Peñalver, A. (2021). Management for the production of 2G biofuels: Review of the technological and economic scenario. Revista Venezolana De Gerencia, 26(93), 78–91. https://doi.org/10.52080/rvg93.07

Morgan, M., & Sicker, D. (2019). Technically based programs in science, technology, and public policy. In: Pittinsky, T. (2019). Science, technology, and society. New perspectives and directions. Cambridge. Cambridge University Press, 1-27.

Muslim, A., Sim, A., & Hee, J. (2019). Organizational green information technology (it) adoption theoretical frameworks: a systematic literature review. Journal of Theoretical and Applied Information Technology, 97(3), 787-802.

Nadel, S., Galliano, D., & Orozco, L. (2016). Adoption of environmental management systems and organizational changes: the case of the French industrial firms. Journal of Innovation Economics & Management, 3(21), 109-132, https://doi.org/10.3917/jie.021.0109

Oghazi, P., & Mostaghella, R. (2018). Circular business model challenges and lessons learned. An industrial perspective. Sustainability, 10, 739. https://doi.org/10.3390/su10030739

Opon, J., & Henry, M. (2019). An indicator framework for quantifying the sustainability of concrete materials from the perspectives of global sustainable development. Journal of Cleaner Production, 218, 718-737. https://doi.org/10.1016/j.jclepro.2019.01.220

Organización de las Naciones Unidas- ONU (2019). The future is now science for achieving sustainable development. Global sustainable development report 2019. París: Autor.

Ortiz Palafox, K.H. 2019. Sustentabilidad global: Principios y acuerdos internacionales. Revista de Ciencias Sociales. 25, 4 (dic. 2019), 75-86. https://doi.org/10.31876/rcs.v25i4.30518

Osuji, O. (2015). Corporate social responsibility, juridification and globalisation: ‘inventive interventionism’ for a ‘paradox’. International Journal of Law in Context, 11(3), 265-298. https://doi.org/10.1017/S1744552315000154

Pagotto, M., & Halog, A. (2016). Towards a Circular Economy in Australian Agri-food Industry: An Application of Input-Output Oriented Approaches for Analyzing Resource Efficiency and Competitiveness Potential. Journal of Industrial Ecology, 20(5), 1176–1186. https://doi.org/10.1111/jiec.12373

Paré, G., & Kitsiou, S. (2017). Methods for literature reviews. In: Lau, F and Kuziemsky, C. (Edits.). Handbook of health evaluation: an evidence-based approach [internet]. Victoria. University of Victoria.

Parida, V., & Wincent, J. (2019). Why and how to compete through sustainability: a review and outline of trends influencing firm and network-level transformation. International Entrepreneurship and Management Journal, 15, 1-19. https://doi.org/10.1007/s11365-019-00558-9

Petit-Boix, A., & Leipold, S. (2018). Circular economy in cities: Reviewing how environmental research aligns with local practices. Journal of Cleaner Production, 195, 1270–1281. https://doi.org/10.1016/j.jclepro.2018.05.281

Potting, J., Hekkert, M., Worrell, E., & Hanemaaijer, A. 2017. Circular Economy: Measuring Innovation in the Product Chain. PBL Netherlands Environmental Assessment Agency, The Hague. http://www.pbl.nl/sites/default/files/cms/publicaties/pbl-2016-circular-economy-measuring-innovation-in-product-chains-2544.pdf

Prieto-Sandoval, V., Jaca, C., & Ormazabal, M. (2014). Towards a consensus on the circular economy. Journal of Cleaner Production, 179(1), 605-615. https://doi.org/10.1016/j.jclepro.2017.12.224

Raute, R., Globocnik, D., Perl-Vorbach, E., Baumgartner, R. (2019). Open innovation and its effects on economic and sustainability innovation performance. Journal of Innovation & Knowledge, 4(4), 226-233. https://doi.org/10.1016/j.jik.2018.03.004

Resnitzky, M. H. C., Grander, G., da Silva, L. F., & Gonzalez, E. D. R. S. (2021). Innovation projects of packaging recycling to a circular economy. Sustainable Operations and Computers, 2, 115–121. https://doi.org/10.1016/j.susoc.2021.05.005

Santana, M., Morales-Sánchez, R., & Pasamar, S. (2020). Mapping the Link between corporate social responsibility (csr) and human resource management (hrm): how is this relationship measured? Sustainability, 12 (4). https://doi.org/10.3390/su12041678

Saturnino Neto, A., & Chiappetta Jabbour, C. (2010). Guidelines for improving the adoption of cleaner production in companies through attention to nontechnical factors: a literature review. African Journal of Business Management, 4(19), 4217-4229. https://www.academicjournals.org/AJBM

Schaefer, S., Terlutter, R., & Diehl, S. (2019). Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains. International Journal of Advertising. The Review of Marketing Communications, 39(2), 191-212. https://doi.org/10.1080/02650487.2019.1593736

Sezen, B., &., Cankaya, S. (2013). Effects of green manufacturing and eco-innovation on sustainability performance. Procedia-Social and Behavioral Sciences, 99(6), 154-163. https://doi.org/10.1016/j.sbspro.2013.10.481

Sjafjell, B. (2011). Why law matters: corporate social irresponsibility and the futility of voluntary climate change mitigation. European Company Law, 8(2-3), 56-64.

Vega Ventosilla, V., Ferro Cuellar, H., Ruiz Choque, M., & Bonomie, M. (2020). Innovation and business success: Some theoretical reflections. Revista Venezolana De Gerencia, 25(91), 938–953. https://doi.org/10.37960/rvg.v25i91.33175

Villegas Valle, L., Walle-Vazquez, M. A., & Alvarez-Aros, E. L. (2021). Uso de las tecnologías de la información en los procesos decisorios: un análisis bibliométrico. Revista Venezolana De Gerencia, 26(93), 92-109. https://doi.org/10.52080/rvg93.08

Voegtlin, C., & Greenwood, M. (2016). Corporate social responsibility and human resource management: A systematic review and conceptual analysis. Human Resource Management Review, 26(3). https://doi.org/10.1016/j.hrmr.2015.12.003

Webster, K. (2021). A Circular Economy Is About the Economy. Circular Economy and Sustainability. https://doi.org/10.1007/s43615-021-00034-z

Whalen, C. J., & Whalen, K. A. (2020). Circular Economy Business Models: A Critical Examination. Journal of Economic Issues, 54(3), 628–643. https://doi.org/10.1080/00213624.2020.1778404

White, K., Habib, R., & Hardisty, D. (2019). How to shift consumer behaviors to be more sustainable: a literature review and guiding framework. Journal of Marketing, 83(3), 22-49. https://doi.org/10.1177/0022242919825649

Zelazna, A., Bojar, M., & Bojar, E. (2020). Corporate social responsibility towards the environment in Lublin Region, Poland: a comparative study of 2009 and 2019. Sustainability, 12(4463), 1-13. https://doi.org/10.3390/su12114463

Zhu, Q., Zou, F., & Zhang, P. (2019). The role of innovation for performance improvement through corporate social responsibility practices among small and medium-sized suppliers in China. Corporate Social Responsibility and Environmental Management, 26(2), 341–350. https://doi.org/10.1002/csr.1686

Zink, T., & Geyer, R. (2017). Circular Economy Rebound. Journal of Industrial Ecology, 21(3), 593–602. https://doi.org/10.1111/jiec.12545
Published
2021-11-19
How to Cite
Melendez, J. R., Delgado, J. L., Chero, V., & Franco-Rodríguez, J. (2021). Economía Circular: Una Revisión desde los Modelos de Negocios y la Responsabilidad Social Empresarial. Revista Venezolana De Gerencia, 26(6), 560-573. https://doi.org/10.52080/rvgluz.26.e6.34
Section
Tema: Inteligencia organizacional: Educación, Cultura y Digitalización