Post-pandemic consumer behavior towards e-commerce and retail stores in United States
Abstract
COVID-19 profoundly impacted consumer behavior and psychology; this impact is perceived in social habits and shopping changes. Online stores have successfully boosted their sales, to the detriment of retail stores. This article aims to provide statistical analysis and evaluate consumers’ buying behavior by age groups toward retail and online stores for showing recommendations at online store entrepreneurs and retail store owners; thus, optimize costs and have higher sales projections. The methodology used is based on statistical data from various sources and databases such as Statista, United States Census Bureau, and international organizations, contrasted with the information obtained from 314 surveys conducted with consumers in different cities of the United States. In this study, statistical data and surveys upon groups of people were between twenty-two (22) to eighty (80) years old were analyzed. As a result, an increase in online shopping preferences was obtained, where the youngest population group leads the consumption in virtual platforms due to their familiarity with technology. In conclusion, there is a significant increase in online shopping, which is exacerbated by the pandemic.
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Bigcommerce. (2021). The impact of ecommerce. (paras 25) Retrieved from https://www.bigcommerce.com/articles/ecommerce/#growth-of-ecommerce
Burt, S. & Sparks, L. (2003). E-commerce and the retail process: a review. Journal of Retailing and Consumer Services, 10(5), 275-286. https://doi.org/10.1016/S0969-6989(02)00062-0
CBRE Research. (2021). Ecommerce Sales Hit 4535 billion on 2017. CBRE. http://www.cbre.us/real-estate-services/real-estate-industries/retail-services/research-and-insights/us-marketflash-e-commerce-2017
CDC, (2017). “Community Mitigation Guidelines to Prevent Pandemic Influenza”. Morbidity and Mortality Weekly Report, 66(1)1–34, https://www.cdc.gov/mmwr/volumes/66/rr/rr6601a1.htm
Chen, H. (2020). The Impact of the COVID-19 Pandemic on Consumption: Learning from High-Frequency Transaction Data. http://dx.doi.org/10.2139/ssrn.3568574
Cueva Estrada, J. M., Sumba Nacipucha, N. A., y Delgado Figueroa, S. P. (2021). Marketing social y su incidencia en el comportamiento del consumidor. Revista Venezolana de Gerencia (RVG), 26(95), 852-867. https://doi.org/10.52080/rvgluz.27.95.25
Ganesha, H., Aithal, P., Kirubadevi, P., (2020). Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India. International Journal of Management, Technology, and Social Sciences, 5(1), 43-83. http://doi.org/10.2139/ssrn.3580911
Gilly, M. & Wolfinbarger, M. (2011). A comparison of consumer experiences with online and offline shopping. Teylor & Francis Online, 4(2), 187-205. https://doi.org/10.1080/10253866.2000.9670355
Hernández, R., Fernández, C., y Baptista, M. del P. (2014). Metodología de la investigación. (Sexta Edic). Mc Graw Hill Education.
Hillen, J. & Fedoseeva, S. (2021). E-commerce and the end of price rigidity? Journal of Business Research, 125, 63-73. https://doi.org/10.1016/j.jbusres.2020.11.052
Invespcro (2021). Cross Border Shopping – Statistics and Trends. https://www.invespcro.com/blog/cross-border-shopping/
Irawan, D., Nurcahyo, R., Ranti, N., Andriani, V. (2020). How does E-commerce Affects a Brick-and-Mortar Department Store? A Qualitative Case Study Analysis at one of National Department Store in Indonesia. IEEE publisher https://doi.org/10.1109/ICIMTech50083.2020.9211158
Kearney (2021). Forget in crisis, poised innovate. https://www.kearney.com/consumer-retail/assortment-strategy-for-the-no-normal-it-s-time-to-review-line-review
Keenan, M. (2021). “Global Ecommerce Explained: Stats and Trends to Watch in 2021”. Shopifyplus. https://www.shopify.com/enterprise/global-ecommerce-statistics
Kumar, J. & Nayak, J. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services, 45, 64-73. https://doi.org/10.1016/j.jretconser.2018.08.007
Madhani, P. (2021). Retail Workforce Sizing Strategy for Enhancing Service Delivery and Store Performance. International Journal of Business Strategy and Automation (IJBSA), 2(3), 14.https://doi.org/10.4018/IJBSA.20210701.oa1
Mäki, M., & Toivola, T. (2021). Global Market Entry for Finnish SME eCommerce Companies. Technology Innovation Management Review, 11(1), 11-21. http://doi.org/10.22215/timreview/1413
Morales, M. (2020). Applied mathematics in crisis scenarios (covid-19). EDUCARE - UPEL-IPB 2.0, 24(2), 353-366. https://doi.org/10.46498/reduipb.v24i2.1335
Pride, W. (2014). “Business” Ed. 12, p 470. Masom OH, USA. South-Western Cengage Learning.
Quartier, K., Petermans, A., Melewar, T. and Dennis, C. (2021). The Value of Design in Retail and Branding. Emerald Publishing Limited, Bingley, 225-230. https://doi.org/10.1108/9781800715790
Sánchez, K., Ríos, J., Cajas, E., y Tanqueño, P. (2021). Liderazgo positivo en organizaciones saludables. Revista Venezolana de Gerencia (RVG), 26(95), 544-563. https://doi.org/10.19052/rvgluz.27.95.7
Statista (2020). E-commerce worldwide - Statistics & Facts. https://www.statista.com/topics/871/online-shopping/
United States Census Bureau (2021). Monthly Retail Trad. https://www.census.gov/retail/index.html
Whiteman, D. (2020). These Chains Have Announced a Ton of Store Closings in 2019. Moneywise. https://moneywise.com/a/retailers-closing-stores-in-2019
World Health Organization. (2020). World health organization, Coronavirus topics. https://www.who.int/health-topics/coronavirus#tab=tab_1
Worldometers. (2021). COVID-19 Coronavirus Pandemic. Last updated. https://www.worldometers.info/coronavirus/
Published
2021-11-19
How to Cite
Morales, M. (2021). Post-pandemic consumer behavior towards e-commerce and retail stores in United States. Revista Venezolana De Gerencia, 26(6), 47-64. https://doi.org/10.52080/rvgluz.26.e6.4
Section
Tema: Inteligencia organizacional: Educación, Cultura y Digitalización
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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