Peculiarities of personnel market implementation in modern conditions: trends and innovations

Peculiaridades de la implementación del mercado de personal en condiciones modernas: tendencias e innovaciones

• Andrii Poklonskyi University of Modern Knowledge, Kyiv, Ukraine.  https://orcid.org/0000-0001-6721-655X
• Olena Poklonska University of Modern Knowledge, Kyiv, Ukraine.  https://orcid.org/0000-0002-2079-1044
• Yanina Igorivna Almashiy Uzhhorod National University, Uzhhorod, Ukraine.  https://orcid.org/0000-0001-8646-3417
• Julia Didovych Uzhhorod National University, Uzhhorod, Ukraine.  https://orcid.org/0000-0001-9962-8241
• Oksana Bieliakova Azov Maritime Institute National University "Odessa Maritime Academy", Mariupol, Ukraine.  https://orcid.org/0000-0003-0363-4239

DOI: https://doi.org/10.46398/cuestpol.4072.17

Keywords: staff, personnel marketing, personnel training, strategic management, HR-budget

Abstract

The article is devoted to the study of the organization of personnel marketing at Ukrainian and foreign enterprises, the level of development of countries in the field of personnel marketing, as well as the popularity of this type of management activity. The purpose of this research project is to analyze the differences between foreign and domestic experience in the field of personnel marketing. Also in the study, based on the analysis of theoretical developments and factors that have a practical impact on the implementation of personnel marketing in modern conditions, the most important elements of this concept are proposed. Particular attention paid to increasing the loyalty of personnel, which has a dominant influence on the results of the enterprise. Concluded that for modern Ukrainian enterprises, the concept of personnel marketing can be fully implemented only through rethinking the consequences for all areas of work with personnel, reflected in goal setting, staff motivation and ensuring the social responsibility of the enterprise.

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