Factors influencing the use of electronic payment systems

• Norman Vinicio Mora Sánchez https://orcid.org/0000-0002-2814-2751
• Renato Esteban Revelo Oña https://orcid.org/0000-0002-1463-0957
• Maite Priscila García Rubio https://orcid.org/0000-0002-4506-3991
• Jaime Roberto Pizarro Velasteguí https://orcid.org/0000-0003-0558-8184

DOI: https://doi.org/10.52080/rvgluz.31.115.8

Palabras clave: electronic payment system, behavioral intention to use, TAM model, partial least squares

Resumen

Ecuador, characterized by a low level of banking penetration and a largely underserved financial culture, faced significant challenges in implementing new financial systems due to the COVID-19 pandemic. Consequently, user behavior was forced to change in the wake of the crisis. This study aimed to identify the most significant factors influencing users of electronic payment systems, focusing specifically on the population of the El Oro province, particularly those individuals with limited experience in utilizing these digital financial tools. For the structural equation modeling analysis, the partial least squares method was selected for parameter estimation, allowing for the simultaneous evaluation of different variables within the proposed model. The results highlight that perceived usefulness was the most critical factor in determining the intention to use electronic payment systems. Furthermore, this article presents the data, structure, and evaluation standards of electronic payment systems. Finally, the study examined the research model proposed by Daragmeh, adapted from the Technology Acceptance Model, which considers the determinants of perceived usefulness and ease of use as constructs to measure the level of technological acceptance, both of which directly and indirectly affect user behavior in the El Oro province.

Citas

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