Cultura organizacional, satisfacción laboral y marca empleadora en el desempeño financiero
Palabras clave:
satisfacción laboral, desempeño financiero, productividad, marca empleadora, cultura organizacional
Resumen
En un entorno de alta competitividad, esta investigación analiza cómo la cultura organizacional, la satisfacción laboral y la marca empleadora influyen en el desempeño financiero de empresas peruanas. El objetivo general es comprender cómo la gestión estratégica de estos factores fortalece el bienestar interno, la rentabilidad y la reputación corporativa. El estudio adoptó un enfoque cuantitativo de tipo explicativo, con diseño no experimental, transversal y correlacional. La muestra estuvo compuesta por 405 gerentes, jefes y líderes de distintos sectores económicos seleccionados mediante muestreo aleatorio para poblaciones infinitas. Se emplearon instrumentos validados: cuestionario de Warr, Cook y Wall para satisfacción laboral, instrumento de Cameron y Quinn para cultura organizacional, escala adaptada de indicadores financieros y cuestionario de Gelard para marca empleadora. El análisis estadístico incluyó validación de consistencia interna, reducción de datos y modelamiento estructural para contrastar cinco hipótesis. Los resultados confirmaron que la cultura organizacional y la satisfacción laboral impactan positivamente en el desempeño financiero, y que este influye de forma directa y mediada en la marca empleadora. Se concluye que alinear cultura, bienestar y estrategia financiera genera ventajas competitivas sostenibles, incrementa la rentabilidad y proyecta una imagen empresarial atractiva, aportando evidencia empírica relevante para la gestión en contextos latinoamericanos.
Citas
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Bashir, M. (2022). Corporate social responsibility and financial performance – the role of corporate reputation, advertising and competition. PSU Research Review, 8(2), 398–402. https://doi.org/10.1108/PRR-10-2021-0059
Bernal, I., & Flores, J. A. (2020). Satisfacción laboral del capital humano en organizaciones del sector salud. Revista Venezolana de Gerencia, 25(4), 276–296. https://produccioncientificaluz.org/index.php/rvg/article/view/35192/37229
Buttery, M., Johnson, L., & Campbell, G. (2023). How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries? Businesses, 3(1), 52–66. https://doi.org/10.3390/businesses3010004
Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture Based on the Competing Values Framework (3th ed.). The Jossey-Bass Business & Management Series. https://bit.ly/3Nc27lr
Campo-Arias, A., & Oviedo, H. C. (2008). Propiedades Psicométricas de una Escala: la Consistencia Interna. Revista de Salud Pública, 10(5), 831–839. http://www.redalyc.org/articulo.oa?id=42210515
Cancino, V., & Vial, M. (2022). Organizational culture assessment instrument: systematic review of its application. Revista Venezolana de Gerencia, 27(97), 107–126. https://doi.org/10.52080/rvgluz.27.97.8
Cochran, A. B. (1981). Small Business Morality Rates: A review of the literature. Journal of Small Business Management, 19(4), 50–59. https://bit.ly/3MUnRCk
Colenberg, S., Jylhä, T., & Arkesteijn, M. (2021). The relationship between interior office space and employee health and well-being–a literature review. Building Research and Information, 49(3), 352–366. https://doi.org/10.1080/09613218.2019.1710098
Cordero-Guzmán, D., Beltrán-Tenorio, N., & Bermeo-Pazmiño, V. (2022). Organizational Culture and Emotional Salary Guide. Revista Venezolana de Gerencia, 27(7), 132–149. https://doi.org/10.52080/rvgluz.27.7.10
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Farsole, D. A. (2023). The Relationship Between Job Satisfaction and Employee Performance. International Journal of Scientific Research in Engineering and Management (IJSREM), 7(8), 1–13. https://doi.org/10.55041/ijsrem25487
García-Fernández, J., Martelo-Landroguez, S., Vélez-Colon, L., & Cepeda-Carrión, G. (2018). An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs. Journal of Hospitality and Tourism Technology, 9(3), 438–454. https://doi.org/10.1108/JHTT-09-2017-0100
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Haro, A. F., Pérez, J. C., Proaño, G. E., Jácome, O. J., & Rojas, H. V. (2023). Determinantes del desempeño financiero: un estudio a las constructoras de la provincia de Tungurahua. Revista Latinoamericana de Ciencias Sociales y Humanidades, 4(1), 2273–2285. https://doi.org/10.56712/latam.v4i1.415
Hernández, B. G., Guerrero, P., Gómez, H., & Ramírez, K. (2024). Satisfacción laboral y rendimiento laboralen el rendimiento de colaboradores enorganizaciones bancarias de México. Revista Venezolana de Gerencia, 29(107), 1144–1158. https://doi.org/10.52080/rvgluz.29.107.10
Herzberg, F. (1968). One More Time: How Do You Motivate Employees? Harvard Business Review, 81(1), 53–46. https://www.itistheend.com/uploads/8/6/6/7/86672308/herzberg_one_more_time.pdf
Janechová, J. C., & Bednárik, J. (2023). The Impact of Corporate Identity on Reputation and Employer’S Brand. Serbian Journal of Management, 18(1), 59–69. https://doi.org/10.5937/sjm18-37903
Junça, A., & Dias, H. (2022). The relationship between employer branding, corporate reputation and intention to apply to a job offer. International Journal of Organizational Analysis, 31(8), 1–16. https://doi.org/10.1108/IJOA-01-2022-3129
K Elnagar, A., Abdelkawi, A., Elshaer, I., & Salama, S. (2022). The Effect of Organizational Culture on Financial Performance: Based on Cameron and Quinn Model (CVF). Management & Economics Research Journal, 4(1), 38–53. https://doi.org/10.48100/merj.2022.181
Licandro, O. D., Do Paço, A., Yapor, S., & Correa, P. (2022). Relationship between motivation and satisfaction in corporate volunteers. Revista Venezolana de Gerencia, 27(97), 88–106. https://doi.org/10.52080/rvgluz.27.97.7
Locke, E. A. (1976). The nature and causes of job satisfaction (1th ed.). Handbook of industrial and organizational psychology. https://www.researchgate.net/publication/238742406_The_Nature_and_Causes_of_Job_Satisfaction
Lukman, S. (2023). Involving HRM Indicators on Firm Financial Performance: Correlation Study Between Social Factors, Work Environment, and Job Satisfaction. Atestasi : Jurnal Ilmiah Akuntansi, 6(2), 434–452. https://doi.org/10.57178/atestasi.v6i2.702
Maj, J. (2023). Influence of Inclusive Work Environment and Perceived Diversity on Job Satisfaction: Evidence From Poland. Central European Business Review, 12(4), 105–122. https://doi.org/10.18267/j.cebr.334
Minchington, B., & Morris, L. G. (2015). Make your employees’ journey a good experience : international waters - employer branding. HR Future, 10(1), 16–18. https://journals.co.za/doi/epdf/10.10520/EJC177463
Monsalve-Castro, C., Pardo-del-Val, M., & Dasí-Rodriguez, S. (2023). Prácticas de alto rendimientoy compromiso afectivo:el papel mediador de lacultura organizacional enpymes colombianas. Innovar, 33(88), 149–164. https://doi.org/10.15446/innovar
Montoya, P., Beiio-Escamlila, N., Bermúdez, N., Burgos, F., Fuentealba, M., & Padilla, A. (2017). Satisfacción Laboral y su Relación con el Clima Organizacional en Funcionarios de una Universidad Estatal Chilena. Ciencia & Trabajo, 19(58), 7–13. https://doi.org/10.4067/s0718-24492017000100007
Mora, O., Guerrero, M. A., Manosalvas, C. A., & Pedraza, M. (2022). Satisfacción laboral y engagement detrabajadores de empresas peruanas yecuatorianas. Revista Venezolana de Gerencia, 27(8), 956–974. https://doi.org/10.52080/rvgluz.27.8.15
Nguyen, C., & Duong, A. (2020). The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention. International Journal of Future Generation Communication and Networking, 13(3), 373–386. https://ssrn.com/abstract=3930645
Porras, M. del M., Cabrejos, J. C., Vargas, G., & Berrocal, S. (2021). Gestión educativa y satisfacción laboral docente en la Institución Educativa República de Chile, Lima. Dilemas Contemporáneos: Educación, Política y Valores., 8(3), 1–11. https://doi.org/https://doi.org/10.46377/dilemas.v8i3.2626
Purwanto, A., Novitasari, D., & Asbari, M. (2022). Tourist satisfaction and performance of tourism industries: how the role of innovative work behaviour, organizational citizenship behaviour? Journal of Industrial Engineering & Management Research, 3(1), 1–12. https://www.researchgate.net/publication/357575669
Revelle, W., & Zinbarg, R. E. (2009). Coefficients Alpha, Beta, Omega, and the glb: Comments on Sijtsma. Psychometrika, 74(1), 145–154. https://bit.ly/49n7mHH
Ringle, C. M., Wende, S., & Becker, J.-M. (2024). SmartPLS 4 (4). SmartPLS. https://www.smartpls.com/
Robbins, S. P., & Judge, T. A. (2017). Comportamiento organizacional (17th ed.). Pearson Educación de México. https://bit.ly/3MSV5C3
Salazar, G. M. (2017). Factores determinantes del desempeño financiero en el sector manufacturero en la República del Ecuador. Panorama Económico, 25(2), 243–254. https://doi.org/10.32997/2463-0470-vol.25-num.2-2017-2076
Samoliuk, N., Bilan, Y., Mishchuk, H., & Mishchuk, V. (2022). Employer brand: Key values influencing the intention to join a company. Management and Marketing, 17(1), 61–72. https://doi.org/10.2478/mmcks-2022-0004
Savić, B., Jelić, S., & Ostojić, V. V. (2023). The Impact of Organizational Culture on Financial Performance of the Company. Economic Themes, 61(2), 235–248. https://doi.org/10.2478/ethemes-2023-0012
Schein, E. H. (2004). Organizational Culture and Leadership (3th ed.). The Jossey-Bass Business & Management Series.
Schuldt, K. S., & Gomes, G. (2020). Influence of organizational culture on the environments of innovation and organizational performance. Gestao e Producao, 27(3), 1–26. https://doi.org/10.1590/0104-530x4571-20
Shea, G. P., & Allon, G. (2025). Boeing: wait, there’s more. Strategy and Leadership, 53(2), 160–173. https://doi.org/10.1108/SL-10-2024-0111
Siddiqui, S. H., & Ijaz, A. (2022). Conceptualizing the Sustainable Workplace Well-being: A Measurement Framework. Pakistan Journal of Social Sciences (PJSS), 42(2), 363–380. https://pjss.bzu.edu.pk/index.php/pjss/article/view/1095
Soleimani, M., Dana, L. P., Salamzadeh, A., Bouzari, P., & Ebrahimi, P. (2023). The effect of internal branding on organisational financial performance and brand loyalty: mediating role of psychological empowerment. Journal of Asian Business and Economic Studies, 30(2), 143–163. https://doi.org/10.1108/JABES-08-2021-0122
Spector, P. E. (1997). Job Satisfaction: Application, Assessment, Causes, and Consequences (1th ed.). SAGE Publications, Inc. https://doi.org/https://doi.org/10.4135/9781452231549
Strengers, J., Mutsaers, L., van Rossum, L., & Graamans, E. (2022). The organizational culture of scale-ups and performance. Journal of Organizational Change Management, 35(8), 115–130. https://doi.org/10.1108/JOCM-09-2021-0268
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Ariani, D. W. (2023). Exploring relationship of job satisfaction, organizatonal culture, and employee performance in small medium enterprise. International Journal of Professional Business Review, 8(2), 1–18. https://doi.org/10.26668/businessreview/2023.v8i2.876
Bashir, M. (2022). Corporate social responsibility and financial performance – the role of corporate reputation, advertising and competition. PSU Research Review, 8(2), 398–402. https://doi.org/10.1108/PRR-10-2021-0059
Bernal, I., & Flores, J. A. (2020). Satisfacción laboral del capital humano en organizaciones del sector salud. Revista Venezolana de Gerencia, 25(4), 276–296. https://produccioncientificaluz.org/index.php/rvg/article/view/35192/37229
Buttery, M., Johnson, L., & Campbell, G. (2023). How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries? Businesses, 3(1), 52–66. https://doi.org/10.3390/businesses3010004
Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture Based on the Competing Values Framework (3th ed.). The Jossey-Bass Business & Management Series. https://bit.ly/3Nc27lr
Campo-Arias, A., & Oviedo, H. C. (2008). Propiedades Psicométricas de una Escala: la Consistencia Interna. Revista de Salud Pública, 10(5), 831–839. http://www.redalyc.org/articulo.oa?id=42210515
Cancino, V., & Vial, M. (2022). Organizational culture assessment instrument: systematic review of its application. Revista Venezolana de Gerencia, 27(97), 107–126. https://doi.org/10.52080/rvgluz.27.97.8
Cochran, A. B. (1981). Small Business Morality Rates: A review of the literature. Journal of Small Business Management, 19(4), 50–59. https://bit.ly/3MUnRCk
Colenberg, S., Jylhä, T., & Arkesteijn, M. (2021). The relationship between interior office space and employee health and well-being–a literature review. Building Research and Information, 49(3), 352–366. https://doi.org/10.1080/09613218.2019.1710098
Cordero-Guzmán, D., Beltrán-Tenorio, N., & Bermeo-Pazmiño, V. (2022). Organizational Culture and Emotional Salary Guide. Revista Venezolana de Gerencia, 27(7), 132–149. https://doi.org/10.52080/rvgluz.27.7.10
Darren, G., & Mallery, P. (2005). SPSS for Windows step by step: A simple guide and reference(13.0) update (6th ed.). Allyn & Bacon.
Deal, T. E., & Kennedy, A. A. (1982). Corporate Cultures: The Rites and Rituals of Corporate Life (18th ed.). Addison-Wesley Publishing Company. https://books.google.com.pe/books/about/Corporate_Cultures.html?id=9_L7qnCEiUwC&redir_esc=y
Durán, S. E., García, J., Paz, A., & Boscán, M. (2021). Satisfacción laboral como actitud integradora de los individuos en organizaciones no gubernamentales. Revista Venezolana de Gerencia, 26(6), 223–244. https://doi.org/10.52080/rvgluz.26.e6.14
Farsole, D. A. (2023). The Relationship Between Job Satisfaction and Employee Performance. International Journal of Scientific Research in Engineering and Management (IJSREM), 7(8), 1–13. https://doi.org/10.55041/ijsrem25487
García-Fernández, J., Martelo-Landroguez, S., Vélez-Colon, L., & Cepeda-Carrión, G. (2018). An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs. Journal of Hospitality and Tourism Technology, 9(3), 438–454. https://doi.org/10.1108/JHTT-09-2017-0100
Gelard, P. (2024). Identifying and Assessing Factors Affecting Employer Branding in the Banking Industry. SAGE Open, 14(2), 1–15. https://doi.org/10.1177/21582440241257658
Hair, J. F., Black, W. c., & Babin, B. J. (2010). Multivariate Data Analysis: A Global Perspective (7th ed.). Pearson Education.
Haro, A. F., Pérez, J. C., Proaño, G. E., Jácome, O. J., & Rojas, H. V. (2023). Determinantes del desempeño financiero: un estudio a las constructoras de la provincia de Tungurahua. Revista Latinoamericana de Ciencias Sociales y Humanidades, 4(1), 2273–2285. https://doi.org/10.56712/latam.v4i1.415
Hernández, B. G., Guerrero, P., Gómez, H., & Ramírez, K. (2024). Satisfacción laboral y rendimiento laboralen el rendimiento de colaboradores enorganizaciones bancarias de México. Revista Venezolana de Gerencia, 29(107), 1144–1158. https://doi.org/10.52080/rvgluz.29.107.10
Herzberg, F. (1968). One More Time: How Do You Motivate Employees? Harvard Business Review, 81(1), 53–46. https://www.itistheend.com/uploads/8/6/6/7/86672308/herzberg_one_more_time.pdf
Janechová, J. C., & Bednárik, J. (2023). The Impact of Corporate Identity on Reputation and Employer’S Brand. Serbian Journal of Management, 18(1), 59–69. https://doi.org/10.5937/sjm18-37903
Junça, A., & Dias, H. (2022). The relationship between employer branding, corporate reputation and intention to apply to a job offer. International Journal of Organizational Analysis, 31(8), 1–16. https://doi.org/10.1108/IJOA-01-2022-3129
K Elnagar, A., Abdelkawi, A., Elshaer, I., & Salama, S. (2022). The Effect of Organizational Culture on Financial Performance: Based on Cameron and Quinn Model (CVF). Management & Economics Research Journal, 4(1), 38–53. https://doi.org/10.48100/merj.2022.181
Licandro, O. D., Do Paço, A., Yapor, S., & Correa, P. (2022). Relationship between motivation and satisfaction in corporate volunteers. Revista Venezolana de Gerencia, 27(97), 88–106. https://doi.org/10.52080/rvgluz.27.97.7
Locke, E. A. (1976). The nature and causes of job satisfaction (1th ed.). Handbook of industrial and organizational psychology. https://www.researchgate.net/publication/238742406_The_Nature_and_Causes_of_Job_Satisfaction
Lukman, S. (2023). Involving HRM Indicators on Firm Financial Performance: Correlation Study Between Social Factors, Work Environment, and Job Satisfaction. Atestasi : Jurnal Ilmiah Akuntansi, 6(2), 434–452. https://doi.org/10.57178/atestasi.v6i2.702
Maj, J. (2023). Influence of Inclusive Work Environment and Perceived Diversity on Job Satisfaction: Evidence From Poland. Central European Business Review, 12(4), 105–122. https://doi.org/10.18267/j.cebr.334
Minchington, B., & Morris, L. G. (2015). Make your employees’ journey a good experience : international waters - employer branding. HR Future, 10(1), 16–18. https://journals.co.za/doi/epdf/10.10520/EJC177463
Monsalve-Castro, C., Pardo-del-Val, M., & Dasí-Rodriguez, S. (2023). Prácticas de alto rendimientoy compromiso afectivo:el papel mediador de lacultura organizacional enpymes colombianas. Innovar, 33(88), 149–164. https://doi.org/10.15446/innovar
Montoya, P., Beiio-Escamlila, N., Bermúdez, N., Burgos, F., Fuentealba, M., & Padilla, A. (2017). Satisfacción Laboral y su Relación con el Clima Organizacional en Funcionarios de una Universidad Estatal Chilena. Ciencia & Trabajo, 19(58), 7–13. https://doi.org/10.4067/s0718-24492017000100007
Mora, O., Guerrero, M. A., Manosalvas, C. A., & Pedraza, M. (2022). Satisfacción laboral y engagement detrabajadores de empresas peruanas yecuatorianas. Revista Venezolana de Gerencia, 27(8), 956–974. https://doi.org/10.52080/rvgluz.27.8.15
Nguyen, C., & Duong, A. (2020). The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention. International Journal of Future Generation Communication and Networking, 13(3), 373–386. https://ssrn.com/abstract=3930645
Porras, M. del M., Cabrejos, J. C., Vargas, G., & Berrocal, S. (2021). Gestión educativa y satisfacción laboral docente en la Institución Educativa República de Chile, Lima. Dilemas Contemporáneos: Educación, Política y Valores., 8(3), 1–11. https://doi.org/https://doi.org/10.46377/dilemas.v8i3.2626
Purwanto, A., Novitasari, D., & Asbari, M. (2022). Tourist satisfaction and performance of tourism industries: how the role of innovative work behaviour, organizational citizenship behaviour? Journal of Industrial Engineering & Management Research, 3(1), 1–12. https://www.researchgate.net/publication/357575669
Revelle, W., & Zinbarg, R. E. (2009). Coefficients Alpha, Beta, Omega, and the glb: Comments on Sijtsma. Psychometrika, 74(1), 145–154. https://bit.ly/49n7mHH
Ringle, C. M., Wende, S., & Becker, J.-M. (2024). SmartPLS 4 (4). SmartPLS. https://www.smartpls.com/
Robbins, S. P., & Judge, T. A. (2017). Comportamiento organizacional (17th ed.). Pearson Educación de México. https://bit.ly/3MSV5C3
Salazar, G. M. (2017). Factores determinantes del desempeño financiero en el sector manufacturero en la República del Ecuador. Panorama Económico, 25(2), 243–254. https://doi.org/10.32997/2463-0470-vol.25-num.2-2017-2076
Samoliuk, N., Bilan, Y., Mishchuk, H., & Mishchuk, V. (2022). Employer brand: Key values influencing the intention to join a company. Management and Marketing, 17(1), 61–72. https://doi.org/10.2478/mmcks-2022-0004
Savić, B., Jelić, S., & Ostojić, V. V. (2023). The Impact of Organizational Culture on Financial Performance of the Company. Economic Themes, 61(2), 235–248. https://doi.org/10.2478/ethemes-2023-0012
Schein, E. H. (2004). Organizational Culture and Leadership (3th ed.). The Jossey-Bass Business & Management Series.
Schuldt, K. S., & Gomes, G. (2020). Influence of organizational culture on the environments of innovation and organizational performance. Gestao e Producao, 27(3), 1–26. https://doi.org/10.1590/0104-530x4571-20
Shea, G. P., & Allon, G. (2025). Boeing: wait, there’s more. Strategy and Leadership, 53(2), 160–173. https://doi.org/10.1108/SL-10-2024-0111
Siddiqui, S. H., & Ijaz, A. (2022). Conceptualizing the Sustainable Workplace Well-being: A Measurement Framework. Pakistan Journal of Social Sciences (PJSS), 42(2), 363–380. https://pjss.bzu.edu.pk/index.php/pjss/article/view/1095
Soleimani, M., Dana, L. P., Salamzadeh, A., Bouzari, P., & Ebrahimi, P. (2023). The effect of internal branding on organisational financial performance and brand loyalty: mediating role of psychological empowerment. Journal of Asian Business and Economic Studies, 30(2), 143–163. https://doi.org/10.1108/JABES-08-2021-0122
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Publicado
2026-03-24
Cómo citar
Solis-Muñoz, N. A., & Portuguez-Noda, T. (2026). Cultura organizacional, satisfacción laboral y marca empleadora en el desempeño financiero. Revista Venezolana De Gerencia, 31(114), e3111414. Recuperado a partir de https://produccioncientificaluz.org/index.php/rvg/article/view/45307
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