Prácticas de consumo responsable: proyección de tipología
Resumen
El comportamiento de consumo responsable es una respuesta social frente al actual contexto de deterioro ambiental en el que se observa que tales hábitos son adoptados de manera diferenciada por los ciudadanos. Debido a estas diferencias, se busca establecer una clasificación de la población a partir de las prácticas de consumo responsable, su comportamiento de compra y de desecho una vez consumido, con este fin se encuestaron 1396 sujetos. Se determinaron ocho dimensiones del consumo responsable, con las que se clasificó la población mediante el análisis de clúster, identificando cuatro tipologías de consumidores, los conscientes no responsables, los responsables no consientes, los absolutamente responsables y los absolutamente no responsables. Se concluye existe una diferencia significativa entre grupos determinados y adicionalmente se resalta que las variables sociodemográficas no constituyen aspectos descriptores de consumo responsable.
Citas
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Espinel, P. (2015). Procedimiento para efectuar una Clasificación Ascendente Jerárquica de un Conjunto de Puntos utilizando el Método de Ward. Infociencia, 9(1), 13-18.
Faccio, M., Finco, S., y Zennaro, I. (2021). Sustainable People Home-Work Logistics: An Integrated Model of Circular Economy in the Chiampo Valley. Sustainability, 13(21). 12009. https://doi.org/10.3390/ su132112009
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Lee, K. H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195.
Lima, J. P., Costa, S. A., Brandão, T. R., & Rocha, A. (2021). Food consumption determinants and barriers for healthy eating at the workplace—a university setting. Foods, 10(4), 695.. https://doi.org/10.3390/foods10040695
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López, D., & Peñalosa, M. (2017). El estereotipo de los colombianos frente al consumo socialmente responsable. Pensamiento y gestión, (44), 244-260. https://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/10384
Maciejewski, G., Kita, P., Ozimek, I., & Szlachciuk, J. (2021). Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies. Agronomy, 11(11), 2141. https://doi.org/10.3390/agronomy11112141
Martínez, C. M., Alonso, M., & Sepúlveda, R. (2012). Metodología de Investigación: introducción al Análisis factorial exploratorio. Revista Colombiana de Psiquiatría, 41(1), 197–207.
Martins, F., Felgueiras, C., Smitkova, M., & Caetano, N. (2019). Analysis of fossil fuel energy consumption and environmental impacts in European countries. Energies, 12(6), 964.
McDonald, S., Oates, C. J., Alevizou, P. J., Young, C. W., & Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management, 28(3-4), 445-468. https://www.tandfonline.com/doi/abs/10.1080/0267257X.2012.658839
Mohr, M., & Schlich, M. (2016). Socio-demographic basic factors of German customers as predictors for sustainable consumerism regarding foodstuffs and meat products. International Journal of Consumer Studies, 40(2), 158-167.
Nazir, M. S., Mahdi, A. J., Bilal, M., Sohail, H. M., Ali, N., & Iqbal, H. M. (2019). Environmental impact and pollution-related challenges of renewable wind energy paradigm–a review. Science of the Total Environment, 683, 436-444.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583-600.
Nie, W., Medina-Lara, A., Williams, H., & Smith, R. (2021). Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review. Social Sciences, 10(11), 413.
Opuni, F. F., Asiamah, N., Danquah, E., Ricky-Okine, C. K., Ocloo, E. C., & Quansah, F. (2022). The associations between pro-environment behaviours, sustainability knowingness, and neighbourhood walkability among residents of Accra Metro in Ghana: A cross-sectional analysis. Journal of Transport & Health, 25.
Organización De Naciones Unidas- ONU (2015). Objetivo 12: Garantizar modalidades de consumo y producción sostenibles. https://www.un.org/sustainabledevelopment/es/2015/09/la-asamblea-general-adopta-la-agenda-2030-para-el-desarrollo-sostenible/
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Palacios-González, M. M., & Chamorro-Mera, A. (2020). Analysis of socially responsible consumption: A segmentation of Spanish consumers. Sustainability, 12(20), 8418. https://doi.org/10.3390/su12208418
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Punina, Á. C. (2017). Factores que impulsan y limitan el consumo responsable. Eca Sinergia, 8(2), 99-112.
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Berlanga, V., & Rubio Hurtado, M. J. (2012). Clasificación de pruebas no paramétricas. Cómo aplicarlas en SPSS. REIRE. Revista d’Innovació i Recerca en Educació, 5(2), 101-113.
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Durif, F., Boivin, C., Rajaobelina, L., & François-Lecompte, A. (2011). Socially responsible consumers: profile and implications for marketing strategy. International Review of Business Research Papers, 7(6), 215-224.
Espinel, P. (2015). Procedimiento para efectuar una Clasificación Ascendente Jerárquica de un Conjunto de Puntos utilizando el Método de Ward. Infociencia, 9(1), 13-18.
Faccio, M., Finco, S., y Zennaro, I. (2021). Sustainable People Home-Work Logistics: An Integrated Model of Circular Economy in the Chiampo Valley. Sustainability, 13(21). 12009. https://doi.org/10.3390/ su132112009
Fraj, A. E., & Martínez, E. (2005). El Nivel De Conocimiento Medioambiental Como Factor Moderador De La Relación Entre La Actitud Y El Comportamiento Ecológico. Investigaciones europeas de dirección y economía de la empresa (IEDEE), 11(1), 223-243.
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Goldman, D., Alkaher, I., & Aram, I. (2021). ``Looking garbage in the eyes{’’}: From recycling to reducing consumerism- transformative environmental education at a waste treatment facility. Journal of environmental education, 52(6), 398–416. https://doi.org/10.1080/00958964.2021.1952397
González, E. M., Felix, R., Carrete, L., Centeno, E., & Castaño, R. (2015). Green shades: a segmentation approach based on ecological consumer behavior in an emerging economy. Journal of marketing theory and practice, 23(3), 287-302. https://doi.org/10.1080/10696679.2015.1032395
Hallem, Y., Ben Arfi, W., & Teulon, F. (2020). Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 37(1), 82-94. https://doi.org/10.1002/cjas.1554
Hartono, A., Ishak, A., Abdurrahman, A., Astuti, B., Marsasi, E. G., Ridanasti, E., Roostika, R., & Muhammad, S. (2021). COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers. Global Business Review, 0(0). https://doi.org/10.1177/09721509211013512
Hertwich, E. G., & Peters, G. P. (2009). Carbon footprint of nations: A global, trade-linked analysis. Environmental Science and Technology, 43(16), 6414–6420. https://doi.org/10.1021/ES803496A/SUPPL_FILE/ES803496A_SI_001.PDF
Huseynov, F., & Özkan Yıldırım, S. (2019). Online consumer typologies and their shopping behaviors in B2C e-commerce platforms. Sage Open, 9(2), https://doi.org/10.1177/2158244019854639
Jiang, X. Q., Mei, X. D., & Feng, D. (2016). Air pollution and chronic airway diseases: what should people know and do? Journal of thoracic disease, 8(1), E31. https://doi.org/10.3978/j.issn.2072-1439.2015.11.50
Lee, K. H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193-195.
Lima, J. P., Costa, S. A., Brandão, T. R., & Rocha, A. (2021). Food consumption determinants and barriers for healthy eating at the workplace—a university setting. Foods, 10(4), 695.. https://doi.org/10.3390/foods10040695
Llopis, R. (2009). Consumo responsable y globalización reflexiva: un estudio referido al comercio justo en España. Revista Española del tercer sector, (11), 145-165.
López, D., & Peñalosa, M. (2017). El estereotipo de los colombianos frente al consumo socialmente responsable. Pensamiento y gestión, (44), 244-260. https://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/10384
Maciejewski, G., Kita, P., Ozimek, I., & Szlachciuk, J. (2021). Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies. Agronomy, 11(11), 2141. https://doi.org/10.3390/agronomy11112141
Martínez, C. M., Alonso, M., & Sepúlveda, R. (2012). Metodología de Investigación: introducción al Análisis factorial exploratorio. Revista Colombiana de Psiquiatría, 41(1), 197–207.
Martins, F., Felgueiras, C., Smitkova, M., & Caetano, N. (2019). Analysis of fossil fuel energy consumption and environmental impacts in European countries. Energies, 12(6), 964.
McDonald, S., Oates, C. J., Alevizou, P. J., Young, C. W., & Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management, 28(3-4), 445-468. https://www.tandfonline.com/doi/abs/10.1080/0267257X.2012.658839
Mohr, M., & Schlich, M. (2016). Socio-demographic basic factors of German customers as predictors for sustainable consumerism regarding foodstuffs and meat products. International Journal of Consumer Studies, 40(2), 158-167.
Nazir, M. S., Mahdi, A. J., Bilal, M., Sohail, H. M., Ali, N., & Iqbal, H. M. (2019). Environmental impact and pollution-related challenges of renewable wind energy paradigm–a review. Science of the Total Environment, 683, 436-444.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583-600.
Nie, W., Medina-Lara, A., Williams, H., & Smith, R. (2021). Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review. Social Sciences, 10(11), 413.
Opuni, F. F., Asiamah, N., Danquah, E., Ricky-Okine, C. K., Ocloo, E. C., & Quansah, F. (2022). The associations between pro-environment behaviours, sustainability knowingness, and neighbourhood walkability among residents of Accra Metro in Ghana: A cross-sectional analysis. Journal of Transport & Health, 25.
Organización De Naciones Unidas- ONU (2015). Objetivo 12: Garantizar modalidades de consumo y producción sostenibles. https://www.un.org/sustainabledevelopment/es/2015/09/la-asamblea-general-adopta-la-agenda-2030-para-el-desarrollo-sostenible/
Palacios-Chavarro, J. A., Marroquín-Ciendúa, F. & Bohórquez-Lazdhaluz, R. (2021). Social campaigns to encourage responsible fashion consumption: qualitative study with university students. Communication & Society, 34(3), 153-168.
Palacios-González, M. M., & Chamorro-Mera, A. (2020). Analysis of socially responsible consumption: A segmentation of Spanish consumers. Sustainability, 12(20), 8418. https://doi.org/10.3390/su12208418
Palacios-González, M. M., & Chamorro-Mera, A. (2021). Analysis of the predictive variables of socially responsible consumption. Business Strategy & Development, 5(3), 1– 10. https://doi.org/10.1002/bsd2.189
Peña-Vinces, J., Solakis, K., & Guillen, J. (2020). Environmental knowledge, the collaborative economy and responsible consumption in the context of second-hand perinatal and infant clothes in Spain. Resources, Conservation and Recycling, 159, 104840.
Prendergast, G. P., & Tsang, A. S. (2019). Explaining socially responsible consumption. Journal of Consumer Marketing, 36(1), 146-154.
Punina, Á. C. (2017). Factores que impulsan y limitan el consumo responsable. Eca Sinergia, 8(2), 99-112.
Ríos-Rodríguez, M. L., Salgado-Cacho, J. M., & Moreno-Jiménez, P. (2021). What Impacts Socially Responsible Consumption? Sustainability, 13(8), 4258.
Rodríguez, E. (2005). Metodología de la Investigación. Universidad Juárez Autónoma de Tabasco.
Roldán Carrillo, Z. L., & Cortez Correa, J. D. (2018). Intención de consumo responsable en la generación de los millennials de la ciudad de Guayaquil. [Tesis de licenciatura. Universidad Católica de Santiago de Guayaquil].
Song, S. Y., & Kim, Y. K. (2018). Theory of virtue ethics: do consumers’ good traits predict their socially responsible consumption? Journal of Business Ethics, 152(4), 1159-1175.
Schnettler, B., Mora, M., Mills, N., Miranda, H., Sepúlveda, J., Denegri, M., & Lobos, G. (2012). Tipologías de consumidores según el estilo de vida en relación a la alimentación: un estudio exploratorio en el sur de Chile. Revista chilena de nutrición, 39(4), 165-172. http://dx.doi.org/10.4067/S0717-75182012000400009
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Publicado
2023-08-05
Cómo citar
Cancino-Gómez, Y., Palacios Rozo, J. J., & Barbosa Guerrero, L. M. (2023). Prácticas de consumo responsable: proyección de tipología. Revista Venezolana De Gerencia, 28(9), 162-181. https://doi.org/10.52080/rvgluz.28.e9.11
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