Implicaciones financieras de la inclusión del valor compartido en prácticas empresariales
Palabras clave:
Valor compartido, Competitividad, Rentabilidad, Flujo de efectivo
Resumen
Incluir la sostenibilidad en la estrategia de negocios en las Mipymes (Micro, pequeñas y medianas empresas) se convierte en un reto, más allá de los mecanismos que deben ser abordados para su implementación y es un tema aún poco explorado. Este artículo se centra en analizar las implicaciones financieras que representan para las mipymes incurrir en la implementación de propuestas de Valor compartido en sus organizaciones. La evidencia empírica y de validación de la hipótesis, se realizó mediante la aplicación de un cuestionario autogestionado, en la que se indagaba por los principales factores que inciden la creación de valor compartido en las empresas, y el análisis de la información financiera correspondiente a los años 2018 y 2019. Para el análisis se construyó un Modelo de Ecuaciones Estructurales, el cual permitió identificar las estrategias de valor compartido e Ingresos operacionales, costos y utilidad. Este estudio concluye las empresas que deciden invertir en la creación de valor compartido, deben hacer inversiones cuyos beneficios económicos se ven solo en el mediano o largo plazo. Sin embargo, resulta fundamental que las estrategias sean evaluadas no sólo en relación con los retornos de su inversión, sino a través de sus efectos futuros sobre las ventas y los flujos de efectivo.
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Rangan, K., Chase, L., & Karim, S. (2015). The truth about CSR. Harvard Business Review, 93(1/2), 40-49. https://hbr.org/2015/01/the-truth-about-csr
Aybars, A., Ataünal, L., & Gürbüz, A. O. (2019). ESG and Financial Performance: Impact of Environmental, Social, and Governance Issues on Corporate Performance. In Handbook of Research on Managerial Thinking in Global Business Economics (pp. 520-536): IGI Global.
Brace, I. (2008). Cuestionario de diseño. Grupo Editorial Patria. En línea.
Breuer, H., Fichter, K., Lüdeke-Freund, F., & Tiemann, I. (2018). Sustainability-oriented business model development: Principles, criteria, and tools. International Journal of Entrepreneurial Venturing, 10(2), 256-286.
Clayton, B. (2015). Shared vision and autonomous motivation vs. financial incentives driving success in corporate acquisitions. Frontiers in Psychology
Copeland, T., Koller, T., & Murrin,J., (2004). Valoración; Medición y gestión del Valor. Deusto.
De los Reyes, G., & Scholz, M. (2019). Response to Porter: Responsibility for realising the promise of shared value. In Managing sustainable business (pp. 347-361): Springer.
Drozdz, S., Dufwa, M., Meconnen, R., Solberg Soilen, K. (2015). An Assessment Of Customer Shared Value In The Restaurant Industry - A Survey From Sweden. Management Strategies Journal, 30(4), 5-15. https://ideas.repec.org/a/brc/journl/v30y2015i4p5-15.html
Drucker, P. (1986). La Administración: los problemas del éxito. Una nueva dimensión para la administración. Editorial Norma.
Finger, M., Gavious, I., & Manos, R. (2018). Environmental risk management and financial performance in the banking industry: A cross-country comparison. Journal of International Financial Markets, Institutions and Money, 52, 240-261. https://www.sciencedirect.com/science/article/abs/pii/S1042443117303086
Freeman, R.E. (1984). Strategic Management: A stakeholder approach. Boston: Pitman
Friedman, M. (1970). A Friedman doctrine: The social responsibility of business is to increase its profits. The New York Times Magazine, 13(1970), 32-33. https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html
Hair Junior, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). In: Los Angeles: SAGE.
Hernández, M. M. V., & Rojas, E. M. (2016). Factores que determinan el rendimiento académico en matemáticas en el contexto de una universidad tecnológica: Aplicación de un modelo de ecuaciones estructurales. Universitas Psychologica, 15(4), 1–11. https://doi.org/10.11144/Javeriana.upsy15-4.fdra
Jo, H., Kim, H., & Park, K. (2015). Corporate environmental responsibility and firm performance in the financial services sector. Journal of Business Ethics, 131(2), 257-284. https://www.jstor.org/stable/24703503
Kramer, M. R., & Pfitzer, M. W. (2016). The ecosystem of shared value. Harvard Business Review, 94(10), 80-89. https://hbr.org/2016/10/the-ecosystem-of-shared-value
Laguir, I., Marais, M., El Baz, J. and Stekelorum, R. (2018). Reversing the business rationale for environmental commitment in banking: Does financial performance lead to higher environmental performance?. Management Decision, 56(2), 358-375. https://doi.org/10.1108/MD-12-2016-0890
Lee, M.T., Raschke, R.L. (2020). Innovative sustainability and stakeholders’ shared understanding: The secret sauce to “performance with a purpose”. Journal of Business Research, 108, 20-28. https://doi.org/10.1016/j.jbusres.2019.10.020
Martí, J. (2017). La investigación-acción participativa: estructura y fases. http://beu.extension.unicen.edu.ar/xmlui/handle/123456789/175
Mata, M. R. (2010). Mercadeo social, responsabilidad social y balance social: conceptos a desarrollar por instituciones universitarias. Telos, 12(1), 29-42. https://www.redalyc.org/pdf/993/99312518003.pdf
Méndez Pinzón, M., & Gómez Osorio, M. (2017). Factores incidentes para crear valor compartido en las Mipymes de Bogotá. https://doi.org/10.1016/j.sumneg.2017.10.003
Michelini, L., & Fiorentino, D. (2012). New business models for creating shared value. Responsibility Journal, 8(4), 561-577. https://doi.org/10.1108/17471111211272129
Miralles-Quirós, M. M., Miralles-Quirós, J.L., Y Redondo Hernández, J. (2019) ESG Performance and Shareholder Value Creation in the Banking Industry: International Differences. Sustainability, 11(5), 1404.
Mizik, N., y Jacobson, R. (2003). Trading off between Value Creation and Value Appropriation: The Financial Implications ofShifts in Strategic Emphasis. Journal of Marketing, 67(1), 63-76. https://doi.org/10.1509/jmkg.67.1.63.18595
Mühlbacher, H., & Böbel, I. (2019). From zero-sum to win-win-Organisational conditions for successful shared value strategy implementation. European Management Journal, 37(3), 313-324. https://www.researchgate.net/publication/328594015_From_Zero-Sum_to_Win-Win_-_Organizational_Conditions_for_Successful_Shared_Value_Strategy_Implementation
Park, K.O. (2020). How CSV and CSR Affect Organizational Performance: A Productive Behavior Perspective. Int. J. Environ. Res. Public Health, 17(7), 2556.
Pfitzer, M., Bockstette, V., & Stamp, M. (2013). Innovating for shared value. Harvard Business Review, 91(9), 100-107. https://hbr.org/2013/09/innovating-for-shared-value
Porter, M, & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62-77. https://hbr.org/2011/01/the-big-idea-creating-shared-value
Porter, M. (1996). ¿What is strategy? Harvard Business Review, 74(6), 61-78. https://hbr.org/1996/11/what-is-strategy
Porter, M. (2012). New Opportunities for Company Performance and Purpose: Creating Shared Value. Hitachi Innovation Forum 2012, Video Conference. Boston, MA. July 19, 2012.
Preston, L. E., & O’bannon, D. P. (1997). The corporate social-financial performance relationship: A typology and analysis. Business & Society, 36(4), 419-429. https://journals.sagepub.com/doi/abs/10.1177/000765039703600406
Rachmawatia, T., & Basukib, H. (2019). Creating Shared Value (CSV): The Sustainable Business Model. https://www.ijicc.net/images/vol8iss9/8920_Rachmawati_2019_E_R.pdf
Rae, D. (2017). Developing entrepreneurial leadership: the challenge for sustainable organisations. International Journal of Work Innovation, 2(1), 76-100.
Rangan, K., Chase, L., & Karim, S. (2015). The truth about CSR. Harvard Business Review, 93(1/2), 40-49. https://hbr.org/2015/01/the-truth-about-csr
Publicado
2022-03-12
Cómo citar
Méndez Pinzón, M., Velez Rolon, A. M., Villarreal Ramos, R. L., & Gómez Osorio, M. (2022). Implicaciones financieras de la inclusión del valor compartido en prácticas empresariales. Revista Venezolana De Gerencia, 27(98), 649-665. https://doi.org/10.52080/rvgluz.27.98.17
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