Relaciones comerciales y su impacto en la innovación

Palabras clave: Relaciones comerciales, innovación, conocimiento compartido, desarrollo de producto, cocreación

Resumen

El propósito del presente artículo es identificar los campos de investigación sobre las relaciones comerciales y su impacto en la innovación en el área de los negocios. La metodología consistió en una revisión sistemática de literatura en las bases de datos Web of Science y Scopus sobre los artículos publicados entre el 2014 y 2020. Los documentos fueron sometidos a dos tipos de análisis, el primero a nivel bibliométrico con el software VOSviewer, donde se examinaron los clústeres de autores, citaciones y palabras claves; el segundo un análisis de contenido, con el fin de determinar los modelos metodológicos utilizados por los investigadores. Estos procedimientos permitieron identificar ocho variables de estudio, entre las que se destacan, la confianza, el compromiso, la dependencia y la colaboración. Los resultados de la investigación demuestran cómo las relaciones comerciales son la principal fuente externa de innovación para las organizaciones. Se concluye que este estudio revela diferentes líneas de investigación a seguir sobre la innovación y sus relaciones.

Biografía del autor/a

Charles Arosa-Carrera

PhD (C) Administración, Facultad de Administración, Universidad Nacional de Colombia – Sede Manizales. Docente adscrito a la Escuela de Administración y Negocios, Universidad de los Llanos. Autor para correspondencia. Email: carosa@unal.edu.co; carosa@unillanos.edu.co. ORCID https://orcid.org/0000-0002-7098-5226

Juan Carlos Chica-Mesa

PhD en Ingeniería de las Organizaciones. Docente adscrito a la Facultad de Administración, Universidad Nacional de Colombia – Sede Manizales. Email: jcchicam@unal.edu.co. ORCID: https://orcid.org/0000-0002-7975-1303

Citas

Abdelkafi, N., & Pero, M. (2018). Supply chain innovation-driven business models: Exploratory analysis and implications for management. Business Process Management Journal, 24(2), 589–608. https://doi.org/10.1108/BPMJ-05-2016-0109

Agnihotri, R., Yang, Z., & Briggs, E. (2019). Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate. Journal of Personal Selling and Sales Management, 39(2), 138–158. https://doi.org/10.1080/08853134.2018.1562352

Aguirre, R. T. P., & Bolton, K. W. (2014). Qualitative interpretive meta-synthesis in social work research: Uncharted territory. Journal of Social Work, 14(3), 279–294. https://doi.org/10.1177/1468017313476797

Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42. https://doi.org/10.2307/1252172

Andersson, U., Forsgren, M., & Holm, U. (2001). Subsidiary embeddedness and competence development in MNCs - A multi-level analysis. Organization Studies, 22(6), 1013–1034. https://doi.org/10.1177/0170840601226005

Arosa-Carrera, C. R., & Chica-Mesa, J. C. (2020). La innovación en el paradigma del marketing relacional. Estudios Gerenciales, 114–122. https://doi.org/10.18046/j.estger.2020.154.3494

Ayakwah, A., Sepulveda, L., & Lyon, F. (2018). Competitive or cooperative relationships in clusters: A comparative study of two internationalising agro-processing clusters in Ghana. Critical Perspectives on International Business, 14(2–3), 230–251. https://doi.org/10.1108/cpoib-12-2016-0063

Bai, W., Johanson, M., & Martín Martín, O. (2019). Dual Business Relationships, Opportunity Knowledge, and New Product Development: A Study on Returnee Young Ventures. Journal of International Marketing, 27(3), 26–42. https://doi.org/10.1177/1069031X19852961

Balboni, B., Marchi, G., & Vignola, M. (2017). Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier’s customer portfolio. Journal of Business Research, 80, 277–287. https://doi.org/10.1016/j.jbusres.2017.06.022

Beaucher, V., & Jutras, F. (2007). Étude Comparative De La Métasynthèse Et De La Méta-Analyse Qualitative. Recherches Qualitatives : Avances En Méthodologgies Qualitatives, 27(2), 58–77. https://doi.org/http://savoirs.usherbrooke.ca/handle/11143/596

Belso-Martínez, J. A., Expósito-Langa, M., & Tomás-Miquel, J. V. (2016). Knowledge network dynamics in clusters: past performance and absorptive capacity. Baltic Journal of Management, 11(3), 310–327. https://doi.org/10.1108/BJM-02-2015-0044

Capaldo, A. (2007). Network structure and innovation: the leveraging of a dual network as a distinctive relational capability. Strategic Management Journal, (28), 585-608.

Cantù, C. (2018). Discovering the collective entrepreneurial opportunities through spatial relationships. IMP Journal, 12(2), 276–295. https://doi.org/10.1108/imp-05-2017-0033

Casidy, R. & Nyadzayo, M. (2019). Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective. Industrial Marketing Management, 78, 27-42. http://dx.doi.org/10.1016/j.indmarman.2017.09.011

Chen, J. S., Tsou, H. T., & Ching, R. K. H. (2011). Co-production and its effects on service innovation. Industrial Marketing Management, 40(8), 1331–1346. https://doi.org/10.1016/j.indmarman.2011.03.001

Colucci, M., & Visentin, M. (2017). Style and substance: a case study of the expansion of mature business-to-business relationships in the Italian clothing industry. Journal of Business and Industrial Marketing, 32(1), 153–166. https://doi.org/10.1108/JBIM-03-2016-0064

Corsaro, D. (2015). Negative aspects of business relationships for resource mobilization. Australasian Marketing Journal, 23(2), 148–154. https://doi.org/10.1016/j.ausmj.2015.04.010

Cosentino, A., Paoloni, P., Iannone, B., & Temperini, V. (2020). Tradition, innovation and relationships: emergent profiles from agro-food Italian industry. British Food Journal, 123(1), 279–299. https://doi.org/10.1108/BFJ-04-2020-0306

Crespin-Mazet, F., Havenvid, M. I., & Linné, Å. (2015). Antecedents of project partnering in the construction industry - The impact of relationship history. Industrial Marketing Management, 50, 4–15. https://doi.org/10.1016/j.indmarman.2015.07.018

Dakduk, S., Malavé, J., Torres, C. C., Montesinos, H., & Michelena, L. (2016). Admission Criteria for MBA Programs. SAGE Open, 6(4), 215824401666939. https://doi.org/10.1177/2158244016669395

Damanpour, F., Sanchez-Henriquez, F., & Chiu, H. H. (2018). Internal and External Sources and the Adoption of Innovations in Organizations. British Journal of Management, 29(4), 712–730. https://doi.org/10.1111/1467-8551.12296

del Mar Fuentes-Fuentes, M., Bojica, A. M., Ruiz-Arroyo, M., & Welter, F. (2017). Innovativeness and business relationships in women-owned firms: The role of gender stereotypes. Canadian Journal of Administrative Sciences, 34(1), 63–76. https://doi.org/10.1002/cjas.1329

Dyer, J. H., & Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. The Academy of Management Review, 23(4), 660. https://doi.org/10.2307/259056

E. Rusbult, C., & Farrell, D. (1983). A longitudinal test of the investment model: The impact on job satisfaction, job commitment, and turnover of variations in rewards, costs, alternatives, and investments. Journal of Applied Psychology, 68. https://doi.org/10.1037/0021-9010.68.3.429

Eisenhardt, K. M. (1989). Building Theories from Case Study Research. The Academy of Management Review, 14(4), 532. https://doi.org/10.2307/258557

Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32. https://doi.org/10.5465/AMJ.2007.24160888

Elg, U., Ghauri, P. N., & Schaumann, J. (2015). Internationalization Through Sociopolitical Relationships: MNEs in India. Long Range Planning, 48(5), 334–345. https://doi.org/10.1016/j.lrp.2014.09.007

Falasca, M., Zhang, J., Conchar, M., & Li, L. (2017). The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis. Journal of Business and Industrial Marketing, 32(7), 901–912. https://doi.org/10.1108/JBIM-12-2016-0289

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312

Gao, D., Xu, Z., Ruan, Y. Z., & Lu, H. (2017). From a systematic literature review to integrated definition for sustainable supply chain innovation (SSCI). Journal of Cleaner Production, 142, 1518–1538. https://doi.org/10.1016/j.jclepro.2016.11.153

García, A. B., & Bounfour, A. (2014). Knowledge asset similarity and business relational capital gains: Evidence from European manufacturing firms. Knowledge Management Research and Practice, 12(3), 246–260. https://doi.org/10.1057/kmrp.2014.2

Girard, V. A., Medina Sánchez, E. P., & Chamorro Quiñonez, J. (2020). Innovación, emprendimiento e investigación científica/ Innovation, entrepreneurship and scientific research. Revista De Ciencias Sociales, 26(3), 163-174. https://doi.org/10.31876/rcs.v26i3.33240

Gopalakrishnan, S., & Zhang, H. (2017). Client dependence and vendor innovation: The moderating role of organizational culture. Industrial Marketing Management, 66, 80–89. https://doi.org/10.1016/j.indmarman.2017.07.012

Grossman, S. J., & Hart, O. D. (1986). The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration. Journal of Political Economy, 94(4), 691–719. https://doi.org/10.1086/261404

Gupta, S., & Polonsky, M. (2020). Understanding the spill-over effect of value co-creation in buyer–supplier interactions: a strategic view. Journal of Business and Industrial Marketing, 36(3), 535–551. https://doi.org/10.1108/JBIM-08-2019-0361

Håkansson, H. (1982). International Marketing and Purchasing of Industrial Goods: An Interaction Approach. Books on Demand. https://books.google.com.co/books?id=DEd1AAAACAAJ

Håkansson, H., Ford, D., Gadde, L., & Snehota, I. (2009). Business in networks Citerat av mig. John Wiley. https://bit.ly/3ESp4AY

Hånell, S. M., Nordman, E. R., Tolstoy, D., & Sharma, D. D. (2018). Pursuing Innovation: An Investigation of the Foreign Business Relationships of Swedish SMEs*. British Journal of Management, 29(4), 817–834. https://doi.org/10.1111/1467-8551.12315

Havenvid, M. I., Hulthén, K., Linné, Å., & Sundquist, V. (2016). Renewal in construction projects: tracing effects of client requirements. Construction Management and Economics, 34(11), 790–807. https://doi.org/10.1080/01446193.2016.1208364

Hingley, M., Lindgreen, A., & Grant, D. B. (2015). Intermediaries in power-laden retail supply chains: An opportunity to improve buyer-supplier relationships and collaboration. Industrial Marketing Management, 50, 78–84. https://doi.org/10.1016/j.indmarman.2015.05.025

Holmstrom, B. (1979). Moral Hazard and Observability. The Bell Journal of Economics, 10(1), 74. https://doi.org/10.2307/3003320

Homans, G. C. (1974). Social behavior; its elementary forms. Harcourt, Brace, Jovanovich.

Jakobsen, S. (2020). Managing tension in coopetition through mutual dependence and asymmetries: A longitudinal study of a Norwegian R&D alliance. Industrial Marketing Management, 84, 251–260. https://doi.org/10.1016/j.indmarman.2019.07.006

Jensen, M. B., Johnson, B., Lorenz, E., & Lundvall, B. Å. (2007). Forms of knowledge and modes of innovation. Research Policy, 36(5), 680–693. https://doi.org/10.1016/j.respol.2007.01.006

Junges, F. M., Gonçalo, C. R., Garrido, I. L., & Fiates, G. G. S. (2015). Knowledge management, innovation competency and organisational performance: A study of knowledge-intensive organisations in the IT industry. International Journal of Innovation and Learning, 18(2), 198–221. https://doi.org/10.1504/IJIL.2015.070867

Kelley, H. H., & Thibaut, J. W. (1978). Interpersonal Relations : A Theory of Interdependence (Wiley). Wiley.

Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), 3. https://doi.org/10.2307/1249783

Kou, T. C., Chiang, C. T., & Chiang, A. H. (2018). Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers. Journal of Business and Industrial Marketing, 33(7), 869–882. https://doi.org/10.1108/JBIM-11-2016-0269

Kwon, S., & Motohashi, K. (2017). How institutional arrangements in the National Innovation System affect industrial competitiveness: A study of Japan and the U.S. with multiagent simulation. Technological Forecasting and Social Change, 115, 221–235. https://doi.org/10.1016/j.techfore.2016.10.005

La Rocca, A., Moscatelli, P., Perna, A., & Snehota, I. (2016). Customer involvement in new product development in B2B: The role of sales. Industrial Marketing Management, 58, 45–57. https://doi.org/10.1016/j.indmarman.2016.05.014

La Rocca, A., Perna, A., Snehota, I., & Ciabuschi, F. (2019). The role of supplier relationships in the development of new business ventures. Industrial Marketing Management, 80, 149–159. https://doi.org/10.1016/j.indmarman.2017.12.008

La Rocca, A., & Snehota, I. (2014). Relating in business networks: Innovation in practice. Industrial Marketing Management, 43(3), 441–447. https://doi.org/10.1016/j.indmarman.2013.12.012

Lee, D. (2019). Implementation of Collaborative Activities for Sustainable Supply Chain Innovation: An Analysis of the Firm Size Effect. Sustainability, 11(11), 3026. https://doi.org/10.3390/su11113026

Lee, Y. H., & Yan, M. R. (2019). Factors influencing agents’ bargaining power and collaborative innovation. Asia Pacific Journal of Marketing and Logistics, 31(2), 559–574. https://doi.org/10.1108/APJML-09-2017-0217

Lehtimäki, T., Komulainen, H., Oinonen, M., & Salo, J. (2018). The value of long-term co-innovation relationships: Experiential approach. International Journal of Business Innovation and Research, 16(1), 1–23. https://doi.org/10.1504/IJBIR.2018.091078

Lennerts, S., Eisend, M., Lieven, T., Molner, S., Brexendorf, T. O., & Tomczak, T. (2016). The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23(3), 235–251.https://bit.ly/3bS7YXa

Li, Y., Zhang, Y., & Zheng, S. (2016). Social capital, portfolio management capability and exploratory innovation: evidence from China. Journal of Business and Industrial Marketing, 31(6), 794–807. https://doi.org/10.1108/JBIM-09-2012-0166

Liu, R., Rindt, J., & Hart, S. (2020). How firms learn in NPD networks: The 4S model. Industrial Marketing Management, 89, 446–458. https://doi.org/10.1016/j.indmarman.2020.02.025

Löfgren, A. (2014). International network management for the purpose of host market expansion: The mediating effect of co-innovation in the networks of SMEs. Journal of International Entrepreneurship, 12(2), 162–182. https://doi.org/10.1007/s10843-014-0129-1

Melén Hånell, S., Rovira Nordman, E., & Tolstoy, D. (2017). New product development in foreign customer relationships: a study of international SMEs. Entrepreneurship and Regional Development, 29(7–8), 715–734. https://doi.org/10.1080/08985626.2017.1336257

Mitrega, M., Forkmann, S., Ramos, C., & Henneberg, S. C. (2012). Networking capability in business relationships — Concept and scale development. Industrial Marketing Management, 41(5), 739–751. https://doi.org/10.1016/j.indmarman.2012.06.002

Möhring, M. M., & Finch, J. (2015). Contracts, relationships and innovation in business-to-business exchanges. Journal of Business and Industrial Marketing, 30(3–4), 405–413. https://doi.org/10.1108/JBIM-12-2012-0249

Morgan, R. M. & Hunt, S. D. (1994). The Commitment- Trust Theory of Relationship Marketing. Journal of Marketing, 58, 20-38.

Mpinganjira, M., Roberts-Lombard, M., & Svensson, G. (2017). Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships. Journal of Business and Industrial Marketing, 32(3), 421–431. https://doi.org/10.1108/JBIM-04-2015-0073

Mu, J. (2014). Networking capability, network structure, and new product development performance. IEEE Transactions on Engineering Management, 61(4), 599–609. https://doi.org/10.1109/TEM.2014.2359160

Munksgaard, K. B., Stentoft, J., & Paulraj, A. (2014). Value-based supply chain innovation. Operations Management Research, 7(3–4), 50–62. https://doi.org/10.1007/s12063-014-0092-y

Nordman, E. R., & Tolstoy, D. (2016). The impact of opportunity connectedness on innovation in SMEs’ foreign-market relationships. Technovation, 57–58, 47–57. https://doi.org/10.1016/j.technovation.2016.04.001

Öberg, C., & Shih, T. T. Y. (2014). Divergent and convergent logic of firms: Barriers and enablers for development and commercialization of innovations. Industrial Marketing Management, 43(3), 419–428. https://doi.org/10.1016/j.indmarman.2013.12.010

OECD/Eurostat. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities. In Handbook of Innovation Indicators and Measurement. OECD. https://doi.org/10.1787/9789264304604-en

Oinonen, M., Ritala, P., Jalkala, A., & Blomqvist, K. (2018). In search of paradox management capability in supplier–customer co-development. Industrial Marketing Management, 74, 102–114. https://doi.org/10.1016/j.indmarman.2017.09.021

Ostendorf, J., Mouzas, S., & Chakrabarti, R. (2014). Innovation in business networks: The role of leveraging resources. Industrial Marketing Management, 43(3), 504–511. https://doi.org/10.1016/j.indmarman.2013.12.018

Páramo, P. (2014). La investigación en ciencias sociales : estrategias de investigación. January. https://www.libreriadelau.com/la-investigacion-en-ciencias-sociales-estrategias-de-investigacion-u-piloto-de-colombia-9789588537252-sociologia-sociedad-y-cultura/p

Park, C., & Lee, H. (2018). Early stage value co-creation network – business relationships connecting high-tech B2B actors and resources: Taiwan semiconductor business network case. Journal of Business & Industrial Marketing, 33(4), 478–494. https://doi.org/10.1108/JBIM-09-2016-0211

Partanen, J., Möller, K., Westerlund, M., Rajala, R., & Rajala, A. (2008). Social capital in the growth of science-and-technology-based SMEs. Industrial Marketing Management, 37(5), 513–522. https://doi.org/10.1016/j.indmarman.2007.09.012

Pérez, L., & Cambra-Fierro, J. (2015). Value generation in B2B contexts: The SMEs’ perspective. European Business Review, 27(3), 297–317. https://doi.org/10.1108/EBR-05-2014-0045

Podsakoff, P. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879

Preikschas, M. W., Cabanelas, P., Rüdiger, K., & Lampón, J. F. (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business and Industrial Marketing, 32(3), 409–420. https://doi.org/10.1108/JBIM-10-2014-0215

Randhawa,K., Wilden, R., y Gudergan, S. (2017). Open Service Innovation: The Role of Intermediary Capabilities. Journal of product innovation management, 35(5), 808-838. https://doi.org/10.1111/jpim.12460

Ravina Ripoll, R., Villena Manzanares, F., y Gutiérrez Montoya, G. A. (2017). Una aproximación teórica para mejorar los resultados de innovación en las empresas desde la perspectiva del “Happiness Management”. Retos, 7(14). https://doi.org/10.17163/ret.n14.2017.06

Ribau, C. P., Moreira, A. C., & Raposo, M. (2019). Multidyadic relationships: a multi-stage perspective. Global Business and Economics Review, 21(6), 732–755.

Ritter, T., & Gemünden, H. G. (2003). Network competence: Its impact on innovation success and its antecedents. Journal of Business Research, 56(9), 745–755. https://doi.org/10.1016/S0148-2963(01)00259-4

Romero, C. C. (2018). Personal and business networks within Chilean biotech §. Industry and Innovation, 25(9), 841–873. https://doi.org/10.1080/13662716.2018.1441013

Rosenzweig, S. (2017). Non-customers as initiators of radical innovation. Industrial Marketing Management, 66, 1–12. https://doi.org/10.1016/j.indmarman.2017.06.013

Rothwell, R. (1994). Towards the Fifth-generation Innovation Process. In International Marketing Review (Vol. 11, Issue 1, pp. 7–31). https://doi.org/10.1108/02651339410057491

Rugeles, L., Guaitero, B., Saavedra, D., Betancur, I., Castillo, O., Arosa-Carrera, C., Barrera, L. M., & Vargas, M. (2013). Medición de la innovacón agropecuaria en Colombia (1st ed., Vol. 1). Sello Editorial Universidad de Medellin.

Sarmento, M., Farhangmehr, M., & Simões, C. (2015). A relationship marketing perspective to trade fairs: insights from participants. Journal of Business & Industrial Marketing, 30(5), 584–593. https://doi.org/10.1108/JBIM-01-2013-0024

Sarmento, M., Simões, C., & Farhangmehr, M. (2015). Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management, 44, 131–141. https://doi.org/10.1016/j.indmarman.2014.10.010

Schepis, D. (2020). How innovation intermediaries support start-up internationalization: a relational proximity perspective. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-05-2019-0242

Shanka, M. S., & Buvik, A. (2019). When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction. Journal of Business-to-Business Marketing, 26(1), 57–74. https://bit.ly/3BW7o5j

Skippari, M., Laukkanen, M., & Salo, J. (2017). Cognitive barriers to collaborative innovation generation in supply chain relationships. Industrial Marketing Management, 62, 108–117. https://doi.org/10.1016/j.indmarman.2016.08.002

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z

Tho, N. D. (2018). Firm capabilities and performance: a necessary condition analysis. Journal of Management Development, 37(4), 322–332. https://doi.org/10.1108/JMD-06-2017-0204

Tho, N. D. (2019). Strategic orientations and firm innovativeness: a necessary condition analysis. Baltic Journal of Management, 14(3), 427–442. https://doi.org/10.1108/BJM-07-2018-0280

Uzzi, B. (1997). Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly, 42(1), 35-67. https://doi.org/10.2307/2393808

Williamson, O. E. (2002). The Theory of the Firm as Governance Structure: From Choice to Contract. Journal of Economic Perspectives, 16, 171–195. https://about.jstor.org/terms

Yli-Renko, H., & Janakiraman, R. (2008). How customer portfolio affects new product development in technology-based entrepreneurial firms. Journal of Marketing, 72(5), 131–148. https://doi.org/10.1509/jmkg.72.5.131

Zadykowicz, A., Chmielewski, K. J., & Siemieniako, D. (2020). Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: The case study of automotive equipment manufacturer. Oeconomia Copernicana, 11(3), 531–547. https://doi.org/10.24136/OC.2020.022

Zaefarian, G., Forkmann, S., Mitręga, M., & Henneberg, S. C. (2017). A Capability Perspective on Relationship Ending and Its Impact on Product Innovation Success and Firm Performance. Long Range Planning, 50(2), 184–199. https://doi.org/10.1016/j.lrp.2015.12.023

Zhang, J. Z., Watson, G. F., Palmatier, R. W., & Dant, R. P. (2016). Dynamic Relationship Marketing. Journal of Marketing, 80(5), 53–75. https://doi.org/10.1509/jm.15.0066

Zhao, L., & Aram, J. D. (1995). Networking and growth of young technology-intensive ventures in China. Journal of Business Venturing, 10(5), 349–370. https://doi.org/10.1016/0883-9026(95)00039-B
Publicado
2021-11-19
Cómo citar
Arosa-Carrera, C., & Chica-Mesa, J. C. (2021). Relaciones comerciales y su impacto en la innovación . Revista Venezolana De Gerencia, 26(6), 607-626. Recuperado a partir de https://produccioncientificaluz.org/index.php/rvg/article/view/37182
Sección
Tema: Inteligencia organizacional: Educación, Cultura y Digitalización