Análisis del concepto y alcance de las alianzas estratégicas: un enfoque longitudinal (1972-2020)

Palabras clave: Alianzas estratégicas, acuerdos, asociación, colaboración, cooperación

Resumen

El objetivo de este estudio teórico es realizar una revisión longitudinal y sistemática del concepto y el alcance de las alianzas estratégicas desde 1972 al 2020 y proponer una definición que sea homogénea e integradora, que tome en cuenta el entorno dinámico que actualmente tienen las empresas y en el que se integren los distintos términos asociados con el concepto de alianza estratégica. La metodología, ampliamente utilizada en otras investigaciones, se centra en la búsqueda de trabajos publicados en Scopus y Web of Science sobre las alianzas estratégicas. Este enfoque permitió consolidar una muestra de 148 artículos para este estudio. Se tomó como unidad de análisis cada artículo indexado (Scopus y Web of Science) en el que se señalará de manera explícita el concepto de alianza estratégica, o alguno de los términos asociado al concepto. Los hallazgos conceptuales posicionan a la alianza estratégica como un medio eficaz que les permite a las empresas obtener recursos de manera rápida para entrar en un nuevo mercado, aprender y obtener conocimiento de las empresas líderes. Se concluye que está justifi-cada la revisión permanente del concepto, admitiendo su carácter dinámico, pues la evolución del entorno y su complejidad requieren una constante actualización

Biografía del autor/a

Marisol Carvajal Camperos

Estudiante de Doctorado Universidad Complutense de Madrid. Profesora del Departamento de Organización de Empresas. Universidad Rey Juan Carlos. Profesora de Westfield Business School, Miami-Florida, USA. Profesora online de Escuela Internacional de Gerencia- EIG. Granada Andalucía-España. E-mail: rvassolo@iae.edu.ar. ORCID: https://orcid.org/0000-0001-9639-4136

Paloma Almodóvar Martínez

Profesora del Departamento de Organización de Empresas y Marketing. Universidad Complutense de Madrid. Pabellón de 3º, Despacho 201. CP 28223, Madrid, España. Alan Rugman Visiting Fellow. Henley Business School. University of Reading. Whiteknights Campus, Reading, Reino Unido RG6 6AH. E-mail: paloma.almodovar@ccee.ucm.es ORCID: https://orcid.org/0000-0002-8252-825X

Roberto Vassolo

Profesor IAE Business School, Universidad Austral, Department of Business Policy and Strategy, Pilar, Argentina 3 Pontificia Universidad Católica de Chile, School of Engineering and Systems, Santiago, Chile. Director Académico del Instituto en Inteligencia Artificial Aplicada. E-mail: marisolc@ucm.es ORCID: https://orcid.org/0000-0002-0870-397X

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Publicado
2021-08-07
Cómo citar
Carvajal Camperos, M., Almodóvar Martínez, P., & Vassolo, R. (2021). Análisis del concepto y alcance de las alianzas estratégicas: un enfoque longitudinal (1972-2020). Revista Venezolana De Gerencia, 26(5), 290-314. https://doi.org/10.52080/rvgluz.26.e5.20

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