Responsabilidad social empresarial en empresas de la industria colombiana: una aproximación comprensiva
Palabras clave:
Responsabilidad social empresarial, antecedentes, consecuentes, Colombia, industria
Resumen
La presente investigación tiene como objetivo interpretar los antecedentes y consecuentes de la responsabilidad social empresarial en empresas del sector industrial de Colombia. La investigación se realiza a través de una metodología cualitativa utilizando la encuesta semiestructurada a profundidad. Los datos se analizan en el software en NVivo utilizando cuatro categorías de análisis. Los resultados aportan evidencia al campo emergente de la responsabilidad social en países en desarrollo. Se encuentra que la responsabilidad social empresarial es antecedida por un sentido de deber moral y filantrópico centrado en valores de los empresarios fundadores, por la necesidad de adquirir licencias sociales para operar en territorios en conflicto, por la necesidad de fortalecer las relaciones con los principales grupos de interés primarios y por la necesidad de llenar vacíos institucionales. La responsabilidad social empresarial genera consecuentes en el diseño de modelos de negocio hacia formas hibridas y de creación de valor compartido, amplía los niveles de relacionamiento con grupos de interés secundarios como las instituciones locales, las ONGs, o el entorno medio ambiental en crisis, y modifica los modelos de gobernanza corporativa al involucrar fehacientemente el proceso de rendición de cuentas cumpliendo estándares internacionales.
Citas
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Ağan, Y., Kuzey, C., Acar, M. F., y Açıkgöz, A. (2016). The relationships between corporate social responsibility, environmental supplier development, and firm performance. Journal of Cleaner Production, 112, 1872-1881. https://doi.org/10.1016/j.jclepro.2014.08.090
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Aguinis, H., y Glavas, A. (2012). What we know and don’t know about corporate social responsibility: A review and research agenda. Journal of management, 38(4), 932-968. https://doi.org/10.1177/0149206311436079
Aguinis, H., y Glavas, A. (2019). On corporate social responsibility, sensemaking, and the search for meaningfulness through work. Journal of Management, 45(3), 1057-1086. https://doi.org/10.1177/0149206317691575
Ali, W., Frynas, J. G., y Mahmood, Z. (2017). Determinants of corporate social responsibility (CSR) disclosure in developed and developing countries: A literature review. Corporate Social Responsibility and Environmental Management, 24(4), 273-294. https://doi.org/10.1002/csr.1410
Arya, A., y Mittendorf, B. (2015). Supply chain consequences of subsidies for corporate social responsibility. Production and Operations Management, 24(8), 1346-1357. https://doi.org/10.1111/poms.12326
Asante, E., He, Z., Boadi, E. K., Bosompem, J., y Avornyo, P. (2019). Consequences of corporate social responsibility on employees: The moderating role of work motivation patterns. Personnel Review, 49(1), 231-249. https://www.emerald.com/insight/content/doi/10.1108/PR-08-2018-0288/full/html
Baden, D. A., Harwood, I. A., y Woodward, D. G. (2009). The effect of buyer pressure on suppliers in SMEs to demonstrate CSR practices: an added incentive or counter productive? European Management Journal, 27(6), 429-441. https://doi.org/10.1016/j.emj.2008.10.004
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Bansal, P., y Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of management journal, 43(4), 717-736. https://doi.org/10.2307/1556363
Belt, J. A., y Paolillo, J. (1982). The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement. Journal of Management, 8, 105–112. https://doi.org/10.1177/014920638200800107
Carmeli, A., Gilat, G., y Waldman, D. A. (2007). The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972-992. https://doi.org/10.1111/j.1467-6486.2007.00691.x
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Chang, C.-H. (2015). Proactive and reactive corporate social responsibility: antecedent and consequence. Management Decision, 53 (2), 451-468. https://doi.org/10.1108/MD-02-2014-0060
de Jong, M. D., y van der Meer, M. (2017). How does it fit? Exploring the congruence between organizations and their corporate social responsibility, CSR) activities. Journal of business ethics, 143(1), 71-83. https://link.springer.com/article/10.1007/s10551-015-2782-2
Dobers, P., y Halme, M. (2009). Corporate social responsibility and developing countries. Corporate Social Responsibility and Environmental Management, 16(5), 237-249. https://doi.org/10.1002/csr.212
Du, X., Chang, Y., Zeng, Q., Du, Y., y Pei, H. (2016). Corporate environmental responsibility, CER) weakness, media coverage, and corporate philanthropy: Evidence from China. Asia Pacific Journal of Management, 33(2), 551-581. https://ideas.repec.org/a/kap/asiapa/v33y2016i2d10.1007_s10490-015-9449-5.html
Fassin, Y. (2009). The stakeholder model refined. Journal of Business Ethics, 84(1), 113-135. https://link.springer.com/article/10.1007/s10551-008-9677-4
Fifka, M. S. (2013). Corporate responsibility reporting and its determinants in comparative perspective–a review of the empirical literature and a meta‐analysis. Business strategy and the environment, 22(1), 1-35. https://doi.org/10.1002/bse.729
Freeman, R. E. (1984). Stakeholder management: a strategic approach. New York: Pitman.
Gutiérrez, R., y Jones, A. (2004). Corporate social responsibility in Latin America: An overview of its characteristics and effects on local communities. In Contreras, M.E, Corporate social responsibility in the promotion of social development: Experiences from Asia and Latin America, Washington, Inter-American Development Bank, 151-187.
Humala Rojas, H. y Humala Rengel, J. (2020). La RSC responsabilidad social corporativa: factores específicos en la reputación de la empresa cuencana. Revista de Comunicación de la SEECI, 51, 109-128. https://doi.org/10.15198/seeci.2020.51.109-128
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Jain, T., y Jamali, D. (2016). Looking inside the black box: The effect of corporate governance on corporate social responsibility. Corporate governance: an international review, 24(3), 253-273. https://doi.org/10.1111/corg.12154
Jamali, D. R., El Dirani, A. M., y Harwood, I. A. (2015). Exploring human resource management roles in corporate social responsibility: The CSR-HRM co-creation model. Business Ethics: A European Review, 24(2), 125-143. https://doi.org/10.1111/beer.12085
Jamali, D., Karam, C., Yin, J., y Soundararajan, V. (2017). CSR logics in developing countries: Translation, adaptation and stalled development. Journal of World Business, 52(3), 343-359. https://doi.org/10.1016/j.jwb.2017.02.001
Jamali, D., y Carroll, A. (2017). Capturing advances in CSR: Developed versus developing country perspectives. Business Ethics: A European Review, 26(4), 321-325. https://doi.org/10.1111/beer.12157
Jamali, D., y Karam, C. (2016). CSR in developed versus developing countries: a comparative glimpse. In Research Handbook on Corporate Social Responsibility in Context. Edward Elgar Publishing.
Jamali, D., y Karam, C. (2018). Corporate social responsibility in developing countries as an emerging field of study. International Journal of Management Reviews, 20(1), 32-61. https://doi.org/10.1111/ijmr.12112
Jamali, D., y Sidani, Y. (2008). Classical vs. modern managerial CSR perspectives: insights from Lebanese context and cross-cultural implications. Business and Society Review, 113(3), 329-346. https://doi.org/10.1111/j.1467-8594.2008.00323.x
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Arya, A., y Mittendorf, B. (2015). Supply chain consequences of subsidies for corporate social responsibility. Production and Operations Management, 24(8), 1346-1357. https://doi.org/10.1111/poms.12326
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Belt, J. A., y Paolillo, J. (1982). The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement. Journal of Management, 8, 105–112. https://doi.org/10.1177/014920638200800107
Carmeli, A., Gilat, G., y Waldman, D. A. (2007). The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972-992. https://doi.org/10.1111/j.1467-6486.2007.00691.x
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review, 4(4), 497-505. https://www.jstor.org/stable/257850
Carroll, A. B., y Brown, J. A. (2018). Corporate social responsibility: A review of current concepts, research, and issues. Corporate Social Responsibility: Business and Society 360, (2), 39–69. https://doi.org/10.1108/S2514-175920180000002002
Chang, C.-H. (2015). Proactive and reactive corporate social responsibility: antecedent and consequence. Management Decision, 53 (2), 451-468. https://doi.org/10.1108/MD-02-2014-0060
de Jong, M. D., y van der Meer, M. (2017). How does it fit? Exploring the congruence between organizations and their corporate social responsibility, CSR) activities. Journal of business ethics, 143(1), 71-83. https://link.springer.com/article/10.1007/s10551-015-2782-2
Dobers, P., y Halme, M. (2009). Corporate social responsibility and developing countries. Corporate Social Responsibility and Environmental Management, 16(5), 237-249. https://doi.org/10.1002/csr.212
Du, X., Chang, Y., Zeng, Q., Du, Y., y Pei, H. (2016). Corporate environmental responsibility, CER) weakness, media coverage, and corporate philanthropy: Evidence from China. Asia Pacific Journal of Management, 33(2), 551-581. https://ideas.repec.org/a/kap/asiapa/v33y2016i2d10.1007_s10490-015-9449-5.html
Fassin, Y. (2009). The stakeholder model refined. Journal of Business Ethics, 84(1), 113-135. https://link.springer.com/article/10.1007/s10551-008-9677-4
Fifka, M. S. (2013). Corporate responsibility reporting and its determinants in comparative perspective–a review of the empirical literature and a meta‐analysis. Business strategy and the environment, 22(1), 1-35. https://doi.org/10.1002/bse.729
Freeman, R. E. (1984). Stakeholder management: a strategic approach. New York: Pitman.
Gutiérrez, R., y Jones, A. (2004). Corporate social responsibility in Latin America: An overview of its characteristics and effects on local communities. In Contreras, M.E, Corporate social responsibility in the promotion of social development: Experiences from Asia and Latin America, Washington, Inter-American Development Bank, 151-187.
Humala Rojas, H. y Humala Rengel, J. (2020). La RSC responsabilidad social corporativa: factores específicos en la reputación de la empresa cuencana. Revista de Comunicación de la SEECI, 51, 109-128. https://doi.org/10.15198/seeci.2020.51.109-128
Islam, T., Ahmed, I., Ali, G., y Sadiq, T. (2016). Behavioral and psychological consequences of corporate social responsibility: need of the time. Social Responsibility Journal, 12(2). https://www.emerald.com/insight/content/doi/10.1108/SRJ-04-2015-0053/full/html
Jain, T., y Jamali, D. (2016). Looking inside the black box: The effect of corporate governance on corporate social responsibility. Corporate governance: an international review, 24(3), 253-273. https://doi.org/10.1111/corg.12154
Jamali, D. R., El Dirani, A. M., y Harwood, I. A. (2015). Exploring human resource management roles in corporate social responsibility: The CSR-HRM co-creation model. Business Ethics: A European Review, 24(2), 125-143. https://doi.org/10.1111/beer.12085
Jamali, D., Karam, C., Yin, J., y Soundararajan, V. (2017). CSR logics in developing countries: Translation, adaptation and stalled development. Journal of World Business, 52(3), 343-359. https://doi.org/10.1016/j.jwb.2017.02.001
Jamali, D., y Carroll, A. (2017). Capturing advances in CSR: Developed versus developing country perspectives. Business Ethics: A European Review, 26(4), 321-325. https://doi.org/10.1111/beer.12157
Jamali, D., y Karam, C. (2016). CSR in developed versus developing countries: a comparative glimpse. In Research Handbook on Corporate Social Responsibility in Context. Edward Elgar Publishing.
Jamali, D., y Karam, C. (2018). Corporate social responsibility in developing countries as an emerging field of study. International Journal of Management Reviews, 20(1), 32-61. https://doi.org/10.1111/ijmr.12112
Jamali, D., y Sidani, Y. (2008). Classical vs. modern managerial CSR perspectives: insights from Lebanese context and cross-cultural implications. Business and Society Review, 113(3), 329-346. https://doi.org/10.1111/j.1467-8594.2008.00323.x
Jo, H., y Harjoto, M. A. (2011). Corporate governance and firm value: The impact of corporate social responsibility. Journal of business ethics, 103(3), 351-383. https://link.springer.com/article/10.1007/s10551-011-0869-y
Kolk, A., y Lenfant, F. (2010). MNC reporting on CSR and conflict in Central Africa. Journal of Business Ethics, 93(2), 241- 255. https://link.springer.com/article/10.1007/s10551-009-0271-1
Latapí Agudelo, M.A., Jóhannsdóttir, L. & Davídsdóttir, B. A (2019). Literature review of the history and evolution of corporate social responsibility. Int J Corporate Soc Responsibility, 4(1). https://doi.org/10.1186/s40991-018-0039-y
Lindgreen, A., y Córdoba, J. R. (2010). Corporate social responsibility in Latin America. Journal of business ethics, 167-170. https://publications.iadb.org/publications/english/document/Corporate-Social-Responsibility-in-Latin-America-Responsible-Solutions-to-Business-and-Social-Problems.pdf
Lin-Hi, N., y Müller, K. (2013). The CSR bottom line: Preventing corporate social irresponsibility. Journal of Business Research, 66(10), 1928-1936. https://www.sciencedirect.com/science/article/abs/pii/S0148296313000398
Maignan, I., Ferrell, O. C., y Hult, G. T. M. (1999). Corporate citizenship: Cultural antecedents and business benefits. Journal of the Academy of Marketing Science, 27(4), 455-469. https://link.springer.com/article/10.1177/0092070399274005#additional-information
Matten, D., and Moon, J. (2008) “Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility. Academy of Management Review, 33(2). https://doi.org/10.5465/amr.2008.31193458
Mejía-Bermúdez, A., y Bom-Camargo, Y. I. (2019). Responsabilidad Social Empresarial para la apertura de mercados internacionales. Revista Venezolana de Gerencia, 2, 251-269. https://doi.org/10.37960/revista.v24i2.31492
Miles, M. P., Munilla, L. S., y Darroch, J. (2006). The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy. Journal of Business Ethics, 69(2), 195-205. https://link.springer.com/article/10.1007/s10551-006-9085-6
Montiel, I., y Delgado-Ceballos, J. (2014). Defining and measuring corporate sustainability: Are we there yet? Organization y Environment, 27(2), 113-139. https://doi.org/10.1177/1086026614526413
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Publicado
2021-07-16
Cómo citar
Villa Castaño, L. E., Perdomo-Ortiz, J., & Pedraza, C. E. (2021). Responsabilidad social empresarial en empresas de la industria colombiana: una aproximación comprensiva. Revista Venezolana De Gerencia, 26(95), 918-942. https://doi.org/10.52080/rvgluz.27.95.29
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