Enhancement of market opportunities for seaweed farmers: East Java in Indonesia

  • S. SRIWULANDARI Negeri Surabaya University, Indonesia
  • S.U. MINTARTI WIDJAJA Negeri Surabaya University, Indonesia
  • H. WAHYONO Negeri Malang University, Indonesia
  • S.U. UTOMO Negeri Malang University, Indonesia
Palabras clave: Product innovation, Entrepreneurship, Seaweed product, Market opportunity. / Emprendimiento, Innovación de producto, Oportunidad de mercado, Producto de algas marinas.

Resumen

ABSTRACT

 

This study aims to analyze factors causing seaweed farmers’ problems and examine the role of entrepreneurship in developing business. The research is descriptive. The subjects of the study were seaweed farmers from several countrysides in Sidoarjo, East Java. The findings indicated that increasing the sensitivity of farmers in capturing market opportunities could be boost through entrepreneurship. It can be conducted through the development of product innovations such as producing sticks, noodles, and crackers from seaweed. Furthermore, by involving technology, it can increase quality and competitive products.

RESUMEN

 

Este estudio tiene como objetivo analizar los factores que causan los problemas de los agricultores de algas. La investigación es descriptiva. Los sujetos del estudio fueron productores de algas de varios países en Sidoarjo, Java Oriental. Los resultados indicaron que aumentar la sensibilidad de los agricultores en la captura de oportunidades de mercado podría aumentar a través del emprendimiento. Se puede llevar a cabo mediante el desarrollo de innovaciones de productos, como la producción de palos, fideos y galletas de algas. Además, al involucrar tecnología, puede aumentar la calidad y los productos competitivos.

Biografía del autor/a

S. SRIWULANDARI, Negeri Surabaya University, Indonesia
Siti Sri Wulandari is a doctoral student in the economic education program at Universitas Negeri Malang, Indonesia. Currently, she is a lecturer in the Faculty of Economics of Universitas Negeri Surabaya Indonesia. The research area is the production, distribution, and trade, as well as the consumption of goods and services by different agents.
S.U. MINTARTI WIDJAJA, Negeri Surabaya University, Indonesia
Prof. Dr Sri Umi Mintarti Widjaja is a Professor in economics at the Faculty of Economics Universitas Negeri Malang, Indonesia. She obtained her doctoral program at Universitas Negeri Malang, Indonesia. The research area is the production, distribution, and trade, as well as the consumption of goods and services by different agents.
H. WAHYONO, Negeri Malang University, Indonesia
Dr Hari Wahyono is an Associate Professor in economics at the Faculty of Economics Universitas Negeri Malang, Indonesia. He obtained her doctoral program at Universitas Negeri Malang, Indonesia. The research area is the production, distribution, and trade, as well as the consumption of goods and services by different agents.
S.U. UTOMO, Negeri Malang University, Indonesia

Dr Sugeng Hadi Utomo is an Associate Professor in economics at the Faculty of Economics Universitas Negeri Malang, Indonesia. He obtained her doctoral program at Brawijaya University, Indonesia. The research area is the production, distribution, and trade, as well as the consumption of goods and services by different agents.

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Publicado
2020-08-19
Cómo citar
SRIWULANDARI, S., MINTARTI WIDJAJA, S., WAHYONO, H., & UTOMO, S. (2020). Enhancement of market opportunities for seaweed farmers: East Java in Indonesia. Utopía Y Praxis Latinoamericana, 25(1), 114-121. Recuperado a partir de https://produccioncientificaluz.org/index.php/utopia/article/view/33514
Número
Vol. 25 (2020): Extra 6 [Interlocuciones]
Sección
Artículos