Marketing Intelligence System and its Impact in Determining Strategies of Competitive Positions
The aim of the research is to know the impact of the marketing intelligence system adopted by the College as it is and the effectiveness of managing its marketing information and its ability to achieve a distinct strategic position in the Private university education market in Baghdad. In order to achieve these objectives, a model has been developed to determine the nature of the relationship and the impact between the system of marketing intelligence as an independent variable and the strategies of the competitive positions of the concerned faculty as a dependent variable. The research hypotheses have been formulated and tested using SPSS-22
AL-TAEI, HAMEED ABEDULNABI ,"The Analysis of the Mutual Relationship between Marketing Intelligence and Internal Marketing and Their Impact on the Satisfaction of Employees in Series Hotels :A Case Study", 11th Annual Scientific Conference on Business Intelligence and Knowledge Economy, April 23-26, Al zaytona University.
ETZEL MICHAEL J., WALKER, BRUCE J., STANTON, (2001). "Marketing" 12th edition, Mc Graw-Hill / Irwin, New York.
ETZELL, MICHAEL, WALKER, BRUCE, STANTON, WILLIAM, (2006) Marketing, Lebanon Publishers Library, First Edition, Beirut – Lebanon.
HALL, CHRIS AND BENSOUSSAN, BABETTE, 2007, Staying Ahead of the Competition, World Scientific Publishing Co. London, U.K.
KEEGAN, WARREN C., (2014) "Global Marketing Management". First Edition, Lebanon Publishers Library, Beirut – Lebanon.
KOTLER, PHILIP, ARMSTRONG, GARY, (2007), Fundamentals of Marketing, translated by Sorour Ali Ibrahim Sorour, Dar Al-Marikh Publishing, Riyadh.
KOTLER, PHILIP, ARMSTRONG, GARY, (2008). ‘’Principles of Marketing”, 12 edition, Pearson Edn cation, lnc, upper saddle River, New Jersey,u.S.A. P97.
KOTLER, PHILIP, ARMSTRONG, GARY, OPRESNIK, MARC OLIVER, (2018.) "Principles of Marketing". Global edition, United States.
PRIDE, WILLIAM AND FERRELL, O.C. 2000, "Marketing Concept and Strategies, 2nd Edition, Noughton, Mifflin Company.
SOLOMON, MICHAEL R., MARSHALL, GREG W., STUART, W., (2009) "Marketing Real People Choices" 6th edition, Pearson Prentice Hall, United States of America.
TALIB, ALAA FARHAN, (2013) Marketing Management: Contemporary Ideological Perspective. Dar Al-Ayyam Publishing and Distribution, Amman-Jordan.