Implications of the legal regulations of marketing communications in the Russian Federation
Keywords:
legal regulation of marketing communications, advertising, personal sales, sales promotion methods, public relations, integrated marketing communications
Abstract
The aim of implemented research is to form an understanding of the basics of legal regulation of marketing communications in the Russian Federation both among legal theorists and business practitioners interested in carrying out commercial activities in a large, dynamically developing Russian market. This article presents the study results of the legal framework in the field of marketing communications that has developed in the Russian Federation with the country's transition to the market economy. In the course of study, the authors identified the regulatory legal acts of the Russian Federation that directly or indirectly regulate marketing communications, considered the main legal norms in this area, and identified general patterns of functioning of the Russian legal framework in the field of marketing communications.
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References
Chardymskiy, M. (2014). Legal aspects of Internet marketing in Russia // Practical marketing. 2014. №. 4. P. 10-13.
Golubkova, E.N. (2020). Integrated marketing communications. 3rd ed., rev. and exp. M.: Yurayt, 2020. 363 p. URL: https://urait.ru/bcode/450157.
Kotler, P., Keller, K.L. (2011). Marketing Management. 14th edition. Upper Saddle River (NJ). Prentice Hall. 2011. 812 p.
Marketing Communications / Under the general ed. of O.N. Romanenkova. M.: Urait, 2016. 456 p.
Muzykant, V.L. (2020). The Essentials of Integrated Communications: Theory and Modern Practics: in 2 Parts. Part 1: Strategies, Effective Branding. M.: Urait, 2020. 352 p. URL: https://urait.ru/bcode/451340.
Civil Code of the Russian Federation. (Part I) № 51-FZ of November 30, 1994 (as amended by Civil Code of the Russian Federation. (Part I) № 211-FZ of June 11, 2021).
Civil Code of the Russian Federation. (Part II) № 14-FZ of January 26, 1996 (as amended by Civil Code of the Russian Federation. (Part II) № 33-FZ of March 9, 2021).
Civil Code of the Russian Federation. (Part IV) № 230-FZ of December 18, 2006 (as amended by Civil Code of the Russian Federation. (Part IV) № 213-FZ of June 11, 2021).
Constitution of the Russian Federation of December 12, 1993 (as amended by Federal Constitutional Law № 1-FKZ of March 14, 2020).
Decree № 1838 of November 16, 2020 «On Approval of Regulation on State Supervision of Advertising of the Government of the Russian Federation».
Decree of the President of the Russian Federation № 161 of February 17, 1995 «On Guarantees of the Right of Citizens to Health Protection when Advertising is Distributed» (as amended by Decree of the President of the Russian Federation № 533 of April 23, 2007 «On Guarantees of the Right of Citizens to Health Protection when Advertising is Distributed»).
Federal Law № 38-FZ of March 13, 2006 «On Advertising» (as amended by Federal Law № 150-FZ of May 26, 2021 «On Advertising»).
Federal Law № 53-FZ of June 1, 2005 «On the State Language of the Russian Federation» (as amended by Federal Law № 101-FZ of May 1, 2014 « On the State Language of the Russian Federation »).
Federal Law № 126-FZ of July 7, 2003 «On Communications» (as amended by Federal Law № 535-FZ of December 30, 2020 «On Communications»).
Federal Law № 135-FZ of August 11, 1995 «On Charitable Activities and Volunteerism» (as amended by Federal Law № 113-FZ of April 7, 2020 «On Charitable Activities and Volunteerism»).
Federal Law № 152-FZ of July 27, 2006 «On Personal Data» (as amended by Federal Law № 205-FZ of July 23, 2013 «On Personal Data»).
Federal Law № 381-FZ of December 28, 2009 «On the Basic Principles of State Regulation of Trading Activities in the Russian Federation» (as amended by Federal Law № 488-FZ of December 25, 2018 «On the Basic Principles of State Regulation of Trading Activities in the Russian Federation»).
Federal Law № 436-FZ of December 29, 2010 «On the Protection of Children from Information Harmful to their Health and Development» (as amended by Federal Law № 264-FZ of July 1, 2021 «On the Protection of Children from Information Harmful to their Health and Development»).
ICC International Code of Direct Sales (2007 Edition).
Law of the Russian Federation № 2124-1 of December 27, 1991 «On Mass Media» (as amended by Law of the Russian Federation № 290-FZ of July 1, 2021 «On Mass Media»).
Law of the Russian Federation № 2300-1 of February 7, 1992 «On Protection of Consumer Rights» (as amended by Law of the Russian Federation
№ 160-FZ of December 22, 2020 «On Protection of Consumer Rights»).
Order of the Government of the Russian Federation № 1922 of November 24, 2020 «About Approval of Rules of Consideration by Antimonopoly Authority of the Proceedings Initiated on Signs of Violation of the Law of the Russian Federation about Advertising».
Resolution of the Government of the Russian Federation № 339 of June 2, 2007 «On Approval of the Provision for Holding International Exhibitions of Samples of Defense Products in the Territory of the Russian Federation and Participation of Russian Organizations in Such Exhibitions at Territories of Foreign States» (as amended by Resolution of the Government of the Russian Federation № 1150 of December 12, 2013 «On Approval of the Provision for Holding International Exhibitions of Samples of Defense Products in the Territory of the Russian Federation and Participation of Russian Organizations in Such Exhibitions at Territories of Foreign States»).
Resolution of the Government of the Russian Federation № 1575 of December 27, 1996 «On Approval of Rules to Ensure the Availability of Information in Russian on the Imported Food Items into the Territory of the Russian Federation» (as amended by Resolution of the Government of the Russian Federation № 295 of April 16, 2001 «On Approval of Rules to Ensure the Availability of Information in Russian on the Imported Food Items into the Territory of the Russian Federation»).
Resolution of the Government of the Russian Federation № 1037 of August 15, 1997 «On Measures to Ensure the Availability of Information in Russian on the Imported Non-food Items into the Territory of the Russian Federation».
The Code of Standards for Advertising adopted by the Russian Association of Advertising Agencies of January 21, 1992.
The Consolidated ICC Code of Advertising and Marketing Communication Practice (2006 Edition).
The Customary Laws and Rules of Business Advertising Practices in the Territory of the Russian Federation adopted by the Public Advertising Council of September 27, 1996 (as amended by the Customary Laws and Rules of Business Advertising Practices in the territory of the Russian Federation adopted by the Public Advertising Council of June 17, 1999).
The Russian Code of Professional and Ethical Principles in the Field of Public Relations Adopted by the Russian Public Relations Association of September 26, 2001.
Golubkova, E.N. (2020). Integrated marketing communications. 3rd ed., rev. and exp. M.: Yurayt, 2020. 363 p. URL: https://urait.ru/bcode/450157.
Kotler, P., Keller, K.L. (2011). Marketing Management. 14th edition. Upper Saddle River (NJ). Prentice Hall. 2011. 812 p.
Marketing Communications / Under the general ed. of O.N. Romanenkova. M.: Urait, 2016. 456 p.
Muzykant, V.L. (2020). The Essentials of Integrated Communications: Theory and Modern Practics: in 2 Parts. Part 1: Strategies, Effective Branding. M.: Urait, 2020. 352 p. URL: https://urait.ru/bcode/451340.
Civil Code of the Russian Federation. (Part I) № 51-FZ of November 30, 1994 (as amended by Civil Code of the Russian Federation. (Part I) № 211-FZ of June 11, 2021).
Civil Code of the Russian Federation. (Part II) № 14-FZ of January 26, 1996 (as amended by Civil Code of the Russian Federation. (Part II) № 33-FZ of March 9, 2021).
Civil Code of the Russian Federation. (Part IV) № 230-FZ of December 18, 2006 (as amended by Civil Code of the Russian Federation. (Part IV) № 213-FZ of June 11, 2021).
Constitution of the Russian Federation of December 12, 1993 (as amended by Federal Constitutional Law № 1-FKZ of March 14, 2020).
Decree № 1838 of November 16, 2020 «On Approval of Regulation on State Supervision of Advertising of the Government of the Russian Federation».
Decree of the President of the Russian Federation № 161 of February 17, 1995 «On Guarantees of the Right of Citizens to Health Protection when Advertising is Distributed» (as amended by Decree of the President of the Russian Federation № 533 of April 23, 2007 «On Guarantees of the Right of Citizens to Health Protection when Advertising is Distributed»).
Federal Law № 38-FZ of March 13, 2006 «On Advertising» (as amended by Federal Law № 150-FZ of May 26, 2021 «On Advertising»).
Federal Law № 53-FZ of June 1, 2005 «On the State Language of the Russian Federation» (as amended by Federal Law № 101-FZ of May 1, 2014 « On the State Language of the Russian Federation »).
Federal Law № 126-FZ of July 7, 2003 «On Communications» (as amended by Federal Law № 535-FZ of December 30, 2020 «On Communications»).
Federal Law № 135-FZ of August 11, 1995 «On Charitable Activities and Volunteerism» (as amended by Federal Law № 113-FZ of April 7, 2020 «On Charitable Activities and Volunteerism»).
Federal Law № 152-FZ of July 27, 2006 «On Personal Data» (as amended by Federal Law № 205-FZ of July 23, 2013 «On Personal Data»).
Federal Law № 381-FZ of December 28, 2009 «On the Basic Principles of State Regulation of Trading Activities in the Russian Federation» (as amended by Federal Law № 488-FZ of December 25, 2018 «On the Basic Principles of State Regulation of Trading Activities in the Russian Federation»).
Federal Law № 436-FZ of December 29, 2010 «On the Protection of Children from Information Harmful to their Health and Development» (as amended by Federal Law № 264-FZ of July 1, 2021 «On the Protection of Children from Information Harmful to their Health and Development»).
ICC International Code of Direct Sales (2007 Edition).
Law of the Russian Federation № 2124-1 of December 27, 1991 «On Mass Media» (as amended by Law of the Russian Federation № 290-FZ of July 1, 2021 «On Mass Media»).
Law of the Russian Federation № 2300-1 of February 7, 1992 «On Protection of Consumer Rights» (as amended by Law of the Russian Federation
№ 160-FZ of December 22, 2020 «On Protection of Consumer Rights»).
Order of the Government of the Russian Federation № 1922 of November 24, 2020 «About Approval of Rules of Consideration by Antimonopoly Authority of the Proceedings Initiated on Signs of Violation of the Law of the Russian Federation about Advertising».
Resolution of the Government of the Russian Federation № 339 of June 2, 2007 «On Approval of the Provision for Holding International Exhibitions of Samples of Defense Products in the Territory of the Russian Federation and Participation of Russian Organizations in Such Exhibitions at Territories of Foreign States» (as amended by Resolution of the Government of the Russian Federation № 1150 of December 12, 2013 «On Approval of the Provision for Holding International Exhibitions of Samples of Defense Products in the Territory of the Russian Federation and Participation of Russian Organizations in Such Exhibitions at Territories of Foreign States»).
Resolution of the Government of the Russian Federation № 1575 of December 27, 1996 «On Approval of Rules to Ensure the Availability of Information in Russian on the Imported Food Items into the Territory of the Russian Federation» (as amended by Resolution of the Government of the Russian Federation № 295 of April 16, 2001 «On Approval of Rules to Ensure the Availability of Information in Russian on the Imported Food Items into the Territory of the Russian Federation»).
Resolution of the Government of the Russian Federation № 1037 of August 15, 1997 «On Measures to Ensure the Availability of Information in Russian on the Imported Non-food Items into the Territory of the Russian Federation».
The Code of Standards for Advertising adopted by the Russian Association of Advertising Agencies of January 21, 1992.
The Consolidated ICC Code of Advertising and Marketing Communication Practice (2006 Edition).
The Customary Laws and Rules of Business Advertising Practices in the Territory of the Russian Federation adopted by the Public Advertising Council of September 27, 1996 (as amended by the Customary Laws and Rules of Business Advertising Practices in the territory of the Russian Federation adopted by the Public Advertising Council of June 17, 1999).
The Russian Code of Professional and Ethical Principles in the Field of Public Relations Adopted by the Russian Public Relations Association of September 26, 2001.
Published
2021-08-30
How to Cite
Chardymskiy , M. G., Gundarin , M. V., Ilina , I. Y., Jukova , E. E., & Lomonosov , D. A. (2021). Implications of the legal regulations of marketing communications in the Russian Federation . Journal of the University of Zulia , 12(34), 45-59. https://doi.org/10.46925//rdluz.34.04
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