Co-creative intervention to improve the inpatient experience

Marc Compte-Pujol, Guillem Marca-Francès, Joan Frigola-Reig y Jesica Ana Menéndez-Signorini

• Marc Compte-Pujol Universidad de Vic-Central de Cataluña https://orcid.org/0000-0002-6694-2485
• Guillem Marca-Francès Universidad de Vic-Central de Cataluña
• Joan Frigola- Reig Universidad de Vic-Central de Cataluña
• Jesica Ana Menéndez-Signorini Universidad de Vic-Central de Cataluña

Keywords: Co-creation, co-design, healthcare communication, hospital;, public relations

Abstract

This study aims to improve the patient's experience, intervening from
the co-creational perspective of public relations in those elements and
moments that matter to hospitalized patients suffering from a chronic
respiratory disease. After identifying the moments and elements to be
treated, we established the contents and designed twenty-five materials
through a co-design process formed by a multidisciplinary team. The
project has provide a complete point of view of the experience of the
different audiences that crystallized in the creation of specific materials
and protocols for a better satisfaction of the audiences involved.