Facts behind the behavioral intention to use the GO-JEK application

• Romario Simangunsong, Dien Mardhiyah Faculty of Economics and Business, Universitas Airlangga, Indonesia

Palabras clave: Startup, Application, Online motorcycle taxi.

Resumen

This study aims to determine the effect of perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) on behavioral intention to use GO-JEK applications using the TAM model. This study uses a quantitative approach. As a result, perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) influence behavioral intention. In conclusion, users with a positive outlook, after trying the GO-JEK application for the first time, will evaluate the use of the application.