Optimization of the intervention model of tourism empowerment based on sociocultural aspects

• Aat Ruchiat Nugraha, Feliza Zubair, Susie Perbawasari, Ahmad Taufik Maulana Ramadan Public Relations Study Program, Faculty of Communication Science, Universitas Padjadjaran, Bandung, Indonesia

Palabras clave: Tourism empowerment, Socio-cultural, Local values.

Resumen

The purpose of this study was to find out and explain the role of the government in intervening in the development of social-cultural tourism based on policy intervention. This study used a qualitative descriptive method approach. The results showed that the Government intervention model in the new autonomous region was very effective in the form of a policy of determining an area to become a tourism and agro-tourism village. Conclusions show that the power of government policy intervention will have a significant impact on increasing the welfare and participation of the community in developing tourist destinations.