Corporate social networks as a central element of organizational culture
Abstract
In recent years, it is witnessing an evolution of social networks that are beginning to be used by companies as tools for cohesion and internal communication. The objective of this work is to explain this concept and analyze the main corporate social networks that offer service in the market, as well as their role in the cultural cohesion of the organization. In this study, a comparative analysis of Facebook Workplace, Yammer and Chatter has been carried out. The results point out that its services and functionalities help to assimilate cultural changes and implement new work methodologies.
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