The use of social networks in Spanish film magazines

• Manuel Jesús Cartes Barroso Universidad de Sevilla
• Valeriano Durán Manso Universidad de Cádiz

Keywords: cinema; social networks; specialized journalism; film magazines; Spain.

Abstract

In recent years, film magazines have adapted to the informative
changes of the digital age and they have opted for new strategies in
social networks, maintaining in some cases their print and digital
publications. As an example of adaptation in the new media
environment, this research analyzes how Spanish film magazines use
social networks and the interaction and participation in them. We have
used the content analysis as a methodology, examining the profiles of
these publications during a period of one week. The results obtained confirm that the use of social networks is very variable and
improvable, regardless of how many followers they have.