Reputation economy: a new research paradigm for economic growth of territories

• Alexander S. Grunichev Kazan Federal University, Russia
• Marat R. Safiullin State Budgetary Institution Center on Perspective Economic Researches at the Academy of Sciences, Republic of Tatarstan

Abstract

This paper is partially addressed at analyzing key approaches in the economic theory to studying reputation and its impact on the parameters of the socio-economic development of economic agents. In the paper, a system of concepts is developed with the basic classification of methods for quantifying reputation both at the micro and macro levels. As a result, the reputation economy is focused primarily on improving the competitiveness of business entities, besides finding rational economic models for the functioning of economic agents. In conclusion, only a small part of the problems of studying the reputation economy is touched upon.