The role of technology in interaction with the audience in digital art

• Mohammad Reza Bagheri Lori Ph.D Student of Art Research at Research Excellence in Art and Entrepreneurship, Department of Art Research, Art University of Isfahan, Isfahan, Iran
• Nader Shayegan Far, Asghar Kafshchian Moghaddam Faculty of Research Excellence in Art and Entrepreneurship, Art University of Isfahan, Isfahan, Iran. Faculty of Visual Arts, College of Fine Arts, Tehran University, Tehran, Iran

Abstract

The present paper examines the role of technology in the production of work of art; and the impact on the audience in digital-oriented works with the aim to study the interaction of the audience and the digital effect based on the assumption that technology only raised the appearance of artistic forms into the problem. Examining the studies and available evidence by descriptive-analytical method, the results indicate that digital world has brought a new identity and new characters that have different psychology. In this situation, the artist and audience are present in a continuous interaction and are constantly converging.