A study of hadhramis communication strategy among local political economy in Aceh

• Zulham Ibrahim, Teuku Alfiady, Ristati M. Yahya, Sutriani Sumedi, Khairina Abdurrahman Faculty of Political and Social Sciences, University of Malikussaleh, Aceh, Indonesia
• Harjoni Desky Faculty of Islamic Business and Economics, Institut Agama Islam Negeri Malikussaleh, Aceh, Indonesia
• Jumadil Saputra School of Social and Economic Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia, Terengganu, Malaysia

Abstract

The purpose of this paper is to discover the Hadhramis communication strategy from the local perspective, and to analyze the Hadhramis involvement on the local political economy in Aceh, Indonesia. This quantitative study utilized the theory of political communication, communication strategy, and political participation. As a result, the Hadhramis’ communication strategy in Aceh is not strong enough. In conclusion, the communication strategy of the Arab descendant of Aceh is interwoven through the organizations created by them.