Online advertising: how the consumer goods speaks to women

• Muhammad Hasyim, Nursidah, Munira Hasjim Universitas Hasanuddin, Indonesia

Abstract

This research discusses the phenomenon of the product of
consumer goods to communicate with women online commercial
advertising. The method used is descriptive that try to describe the
phenomenon of products interaction to women on online
advertisement. The results of this research show that for speaking to
women, online commercial advertising sells the social value, like
lifestyle and family. In conclusion, one type of communication that
exists today besides interpersonal communication, organizational
communication, and mass communication is the communication
between humans and objects.