Comprehensive analysis of multimedia storytelling in the modern information space

• Mariyamgul Kussainova1, Lazzat Kozhakhmetova2, Meruert Kumarova3, Olga Muravyova4, Asima Ishanova5 Eurasian National University, Satpayev Str., 2, Astana, Republic of Kazakhstan, 010008

Abstract

The object of this study is multimedia storytelling (as a genre) and
its formats in Kazakhstan and French media practice. The theoretical basis
of the study was the monographs and scientific articles of Kazakhstan and
French modern media researchers on new digital formats of journalism as
a . As a result, the percentage of stories where there are heroes in the text
in the Kazakh and French media is not very different. In conclusion,
storytelling’s main characteristics should be considered the obligatory
presence of history on a relevant topic and interpretation of history
through the prism of the author's perception.