Effect of Sports Lottery Consumers on Sports Attitude and Behavior

  • YANG CHIN-CHENG Chaoyang University of Technology. Taiwan
  • YANG JEN-JEN Chaoyang University of Technology. Taiwan
  • CHING-TE LIN General Education Center, Chaoyang University of Technology, Taichung, Taiwan / Department of Business Administration, National Yunlin University of Science and Technology, Yunlin County, Taiwan
  • WU PEI-HAN Chaoyang University of Technology. Taiwan

Resumen

El propósito de este estudio es explorar el efecto de los comportamientos de observación de deportes de los consumidores de loterías deportivas sobre las actitudes y los comportamientos en ese campo. Utilizando la escala de comportamiento de observación de deportes autoeditada, además de la escala de actitud deportiva y la escala de comportamiento deportivo como herramientas de investigación. Mientras mejoran las actitudes deportivas, también aumentarán sus comportamientos de participación. Los boletos de lotería deportiva pueden aumentar los impuestos del gobierno y promover el desarrollo en esa área; también pueden promover a los consumidores de lotería deportiva para mejorar sus propias actitudes y comportamientos deportivos después de ver juegos deportivos, y luego lograr la popularización de personas enteras que practican deportes.

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Publicado
2020-11-10
Cómo citar
CHIN-CHENG , Y., JEN-JEN , Y., CHING-TE, L., & PEI-HAN , W. (2020). Effect of Sports Lottery Consumers on Sports Attitude and Behavior. Utopía Y Praxis Latinoamericana, 25(1), 297-304. Recuperado a partir de https://produccioncientificaluz.org/index.php/utopia/article/view/40197