Strategic sense-making and value creation in SMES

• SONIA SARRAMI University of Tehran, Qom, Iran
• ASADULLAH KORDNAEIJ Tarbiat Modares University, Tehran, Iran
• MORTEZA SOLTANI University of Tehran, Qom, Iran
• HAMID REZA YAZDANI University of Tehran, Iran
• BAHMAN HAJIPOUR Shahid Beheshti University, Tehran, Iran

Palabras clave: Sense-making, SMEs, strategic sense-making, value creation. / Creación de sentido estratégico, Creación de sentido, Creación de valor, PyMEs.

Resumen

ABSTRACT

 

The present study aims to investigate the strategic sense-making effect as a sustainable advantage for improving value creation in SMEs. This research is descriptive and uses the survey method. To collect the data it was used field and data documentation. For data analysis, the Pearson torque correlation coefficient statistical tests and multivariate linear regression analysis were used simultaneously, and the secondary structural equation model was also used. The research findings indicate that there is a positive and significant relationship between the ability of strategic meaning and value creation of SMEs.

RESUMEN

 

El presente articulo tiene como objetivo estudiar el efecto de sentido estratégico como una ventaja sostenible para mejorar la creación de valor en las PyMEs. Esta investigación es descriptiva y utiliza el método de la encuesta. Para la recolección de datos se utilizaron datos documentales y de campo. Para el análisis de datos, se usaron simultáneamente pruebas estadísticas de coeficiente de correlación de torque de Pearson y análisis de regresión lineal multivariante y también se usó el modelo de ecuación estructural secundaria. Los resultados de la investigación indican que existe una relación positiva y significativa entre la capacidad de significado estratégico y la creación de valor de las PyMEs.

 

Citas

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