Tunku Nur Atikhah Tunku Abaidah, Nor Azila Mohd Noor,, Othman Yeop Abdullah Graduate School of Business, University Utara Malaysia, 06010 Sintok, Kedah, Malaysia

• Opción Vol. 35 (2019): Edición Especial Nro. 23 - Artículos
  Purchase behavior of retailer own brand label products
  Resumen  PDF