Digital entrepreneurship literacy model for rural youth entrepreneurs

  • Zaleha Mohamad, Muhammad Afiq Ahmad Khairuddin, Mohd Nizam Lani, Wahidah Hashim School of Maritime Business & Management, University Malaysia Terengganu 21030 Kuala Nerus, Terengganu Darul Iman
Palabras clave: Digital, Entrepreneurship, Literacy, Model, Youth


This research models the relationship between passion, attitude, Internet usage and age in nurturing digital literacy and narrowing the knowledge gaps between urban and rural settings via statistical analysis as a method. As a result, more people in Malaysia are passionate about digital entrepreneurship, have a good attitude to becoming digital entrepreneurs and tend to use the Internet as their source medium. In conclusion, successful entrepreneurs need to be young, passionate, have a good attitude and be willing to spend hours studying the Internet.
Cómo citar
Nizam Lani, Wahidah Hashim, Z. M. M. A. A. K. M. (2019). Digital entrepreneurship literacy model for rural youth entrepreneurs. Opción, 35, 1368-1384. Recuperado a partir de