The marketing policy of the major Russian enterprise in the chemical industry

• Galanin Sergey Fedorovich, Galanina Sofia Sergeevna, Khakimzianova Alsu Saetzianovna Kazan Federal University
• Hakimova Anora Salihovna Kazan National Research Technical University named after Tupolev-KAI
• Fan-Yung German Yurievich Kazan Innovative University

Palabras clave: Economic, History, Russia, Advertising, Advertising.

Resumen

The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As a result, newspaper advertising and the record-keeping documents allow us to characterize the methods of the marketing of their products by such major Russian industrialists as the Krestovnikov brothers. As a result of the study, it can be concluded that they recognized advertising as the most important instrument of sales policy.