The evolution of corporate culture in the social and economic transformation

• Lyudmila Viktorovna Orlova The Department for Internal Quality Assessment of the Educational Activities of the Reaviz Medical University, Academy of Sciences of Social Technologies and Local Government, Reaviz Medical University, Samara, Russia
• Galina Pavlovna Gagarinskaya, Elena Vladimirovna Muller, Natalia Nikolaevna Pronina The Department of Industrial Economic and Production Management, Samara State Technical University, Samara, Russia
• Ekaterina Olegovna Nozdrina The Department of Corporate Communications Business of Electroshield Samara belonging to international corporation Schneider Electric, Samara, Russia

Palabras clave: Corporate culture, program, customer, organizations

Resumen

The aim of the study is to investigate the evolution of corporate culture in the process of social and economic transformation of modern Russian business organization. The results of the research aimed at identifying the main motivating and limiting factors of employees at the Russian enterprise Electroshield Samara in the organization of  labor. Based on sociological research methods, such as observation, survey, questionnaire, and focus groups, the manuscript presents conclusions about the competent use of corporate culture mechanisms in order to increase staff motivation in work processes.