Mahecha Freyle OJ, López Juvinao DD, Socarras Bertiz CA. Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente. REV VENEZ GERENC [Internet]. 2019Dec.16 [cited 2026Feb.27];24(88):1166-78. Available from: https://produccioncientificaluz.org/index.php/rvg/article/view/30171