@article{Naranjo Llupart_2022, title={Procedimiento para medir el balance demanda y oferta en destinos turísticos}, volume={13}, url={https://produccioncientificaluz.org/index.php/rluz/article/view/38713}, DOI={10.46925//rdluz.38.18}, abstractNote={<p><span id="page104R_mcid4" class="markedContent"><span dir="ltr" style="left: 89.5328px; top: 356.384px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.02758);" role="presentation">El encuentro entre la demanda y la oferta se realiza en el mercado turístico y cuando se hacen</span> <span dir="ltr" style="left: 89.5328px; top: 383.308px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.04357);" role="presentation">coincidir demandantes y oferentes se logra un equilibrio o balance del mercado. La presente</span> <span dir="ltr" style="left: 89.5328px; top: 410.232px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.04303);" role="presentation">investigación se refiere a un</span> <span dir="ltr" style="left: 336.475px; top: 410.232px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.04423);" role="presentation">estudio analítico</span> <span dir="ltr" style="left: 484.448px; top: 410.232px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.05512);" role="presentation">que aplica el método</span> <span dir="ltr" style="left: 671.101px; top: 410.232px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.03794);" role="presentation">científico deductivo y la</span> <span dir="ltr" style="left: 89.5328px; top: 437.157px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.0482);" role="presentation">valoración crítica de los documentos consultados</span><span dir="ltr" style="left: 511.372px; top: 437.157px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.07283);" role="presentation">, elaborado a partir de</span> <span dir="ltr" style="left: 711.298px; top: 437.157px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.03167);" role="presentation">artículos científicos </span><span dir="ltr" style="left: 89.5328px; top: 463.749px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.03925);" role="presentation">publicados en revistas indexadas y en otras fuentes primarias y secundarias. S</span><span dir="ltr" style="left: 751.495px; top: 463.749px; font-size: 20.4776px; font-family: serif;" role="presentation">e</span> <span dir="ltr" style="left: 767.074px; top: 463.749px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01318);" role="presentation">desarrolla</span> <span dir="ltr" style="left: 855.811px; top: 463.749px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.06957);" role="presentation">un </span><span dir="ltr" style="left: 89.5328px; top: 490.674px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01885);" role="presentation">procedim</span><span dir="ltr" style="left: 169.209px; top: 490.674px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01566);" role="presentation">iento para medir</span> <span dir="ltr" style="left: 309.551px; top: 490.674px; font-size: 20.4776px; font-family: serif; transform: scaleX(0.979693);" role="presentation">la demanda y la o</span><span dir="ltr" style="left: 451.045px; top: 490.674px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01837);" role="presentation">ferta en un destino turístico, que permita establecer</span> <span dir="ltr" style="left: 89.5328px; top: 517.598px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.06255);" role="presentation">un balance o equilibrio, con la finalidad de favorecer el crecimiento del sector, posterior al </span><span dir="ltr" style="left: 89.5328px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.07214);" role="presentation">significativo declive creado por la pa</span><span dir="ltr" style="left: 415.02px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.08302);" role="presentation">ndemia de la Covid</span><span dir="ltr" style="left: 588.764px; top: 544.143px; font-size: 20.4776px; font-family: serif;" role="presentation">-</span><span dir="ltr" style="left: 595.59px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(0.969944);" role="presentation">19. L</span><span dir="ltr" style="left: 637.683px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.04595);" role="presentation">as conclusiones</span> <span dir="ltr" style="left: 780.347px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.04612);" role="presentation">destacan</span> <span dir="ltr" style="left: 863.016px; top: 544.143px; font-size: 20.4776px; font-family: serif; transform: scaleX(0.970724);" role="presentation">la</span> <span dir="ltr" style="left: 89.5328px; top: 571.067px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.09983);" role="presentation">importancia del p</span><span dir="ltr" style="left: 247.707px; top: 571.067px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.02252);" role="presentation">rocedimiento</span> <span dir="ltr" style="left: 368.376px; top: 571.067px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.08592);" role="presentation">para medir</span> <span dir="ltr" style="left: 473.83px; top: 571.067px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.09851);" role="presentation">las tendencias de ambos indicadores y</span> <span dir="ltr" style="left: 827.37px; top: 571.067px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.0787);" role="presentation">trazar </span><span dir="ltr" style="left: 89.5328px; top: 598.023px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.06097);" role="presentation">estrategias adecuadas y mecanismos de control para el análisis del balance demanda oferta </span><span dir="ltr" style="left: 89.5328px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01589);" role="presentation">basado en criterios científicos</span><span dir="ltr" style="left: 337.613px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(0.998074);" role="presentation">, por los</span> <span dir="ltr" style="left: 408.953px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01777);" role="presentation">actores, gestores y grupos de inter</span><span dir="ltr" style="left: 692.716px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.00939);" role="presentation">és</span> <span dir="ltr" style="left: 714.332px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.00573);" role="presentation">en los</span> <span dir="ltr" style="left: 767.454px; top: 624.947px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.02589);" role="presentation">territorios, lo </span><span dir="ltr" style="left: 89.5328px; top: 651.493px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.01232);" role="presentation">que posibilita en un corto o mediano plazo incrementar la actividad turística y caminar hacia el </span><span dir="ltr" style="left: 89.5328px; top: 678.417px; font-size: 20.4776px; font-family: serif; transform: scaleX(1.00584);" role="presentation">logro del éxito del sector del turismo mundial.</span></span></p&gt;}, number={38}, journal={Revista de la Universidad del Zulia}, author={Naranjo Llupart, María Rosa}, year={2022}, month={sep.}, pages={252-274} }