![](data:image/png;base64,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)
REVISTA DE LA UNIVERSIDAD DEL ZULIA. 3ª época. Año 15, N° 42, 2024
Yasher Hernán Delfín Silva et al //Business Intelligence para el análisis estratégico en empresas... 210-227
DOI: https://doi.org/10.46925//rdluz.42.12
Barón, E., García, C. & Sánchez, S. (2021). La inteligencia de negocios y la analítica de datos
en los procesos empresariales.
Revista Científica De Sistemas E Informática, 1
(2), 37-53.
https://doi.org/10.51252/rcsi.v1i2.167
Bag, S., Gupta, S., Kumar, A. & Sivarajah, U. (2021). Un marco integrado de inteligencia
artificial para la creación de conocimiento y la toma de decisiones racionales de marketing
B2B para mejorar el rendimiento de la empresa.
Dirección de Marketing Industrial
, 92 , 178-189.
https://doi.org/10.1016/j.indmarman.2020.12.001
Božič, K. & Dimovski, V. (2019). Uso de inteligencia empresarial y análisis, ambidestreza
de innovación y rendimiento empresarial: una perspectiva de capacidades dinámicas.
Revista de Sistemas de Información Estratégicos, 28 (4), 101578.
https://doi.org/10.1016/j.jsis.2019.101578
Bordeleau, F, Mosconi, E. & De Santa-Eulalia, L. (2020). Inteligencia de negocios y creación
de valor analítico en la Industria 4.0: un estudio de caso múltiple en medianas empresas
manufactureras. Planificación y Control de la Producción, 31 (2-3), 173-185.
https://doi.org/10.1080/09537287.2019.1631458
Borges, A, Laurindo, F, Spínola, M, Gonçalves, R, & Mattos, C. (2021). El uso estratégico de
la inteligencia artificial en la era digital: revisión sistemática de la literatura y futuras líneas
de investigación. Revista Internacional de Gestión de la Información , 57 , 102225.
https://doi.org/10.1016/j.ijinfomgt.2020.102225
Cong, C.; Huihui, Z. & Liebing, C. (2020) Facilitating speed of internationalization: The
roles of business intelligence and organizational Agility. Journal of Business Research. 110. 95-
103. https://doi.org/10.1016/j.jbusres.2020.01.003
Chasin, F., Paukstadt, U., Gollhardt, T. & Becker, J. (2020). Innovación del modelo de
negocio impulsado por la energía inteligente: un análisis de los modelos de negocio
existentes y las implicaciones para el cambio del modelo de negocio en el sector
energético. Revista de Producción Más Limpia, 269, 122083.
https://doi.org/10.1016/j.jclepro.2020.122083
Da Silva, K. & Marques, F. (2018) Prosumers e redes sociais como fontes de informação
mercadológica: uma análise sob a perspectiva da inteligência competitiva em empresas
brasileiras, Artigos Originais Transinformação 30 (1). https://doi.org/10.1590/2318-
08892018000100001
Divatia, A, Tikoria, J. & Lakdawala, S. (2021). Tendencias emergentes e impacto de la
inteligencia empresarial y el análisis en las organizaciones: estudios de casos de la India.
Revisión de Información Comercial
, 38 (1), 40-52. https://doi.org/10.1177/026638212096926
Di Vaio, A., Palladino, R., Hassan, R. y Escobar, O. (2020). Inteligencia artificial y modelos
de negocios en la perspectiva de los objetivos de desarrollo sostenible: una revisión
sistemática de la literatura. Revista de Investigación Empresarial, 121, 283-314.
https://doi.org/10.1016/j.jbusres.2020.08.019