Jermsittiparsert, Kittisak, Phong Thanh Nguyen, Quyen Le Hoang Thuy To Nguyen, Vy Dang Bich Huynh, and K. Shankar. 2019. “A Framework of Brand Management to Build Business Strategies As a Function of Market”. Opción 35 (August), 1163-79. https://produccioncientificaluz.org/index.php/opcion/article/view/29863.