Jermsittiparsert, K., Thanh Nguyen, P., Thuy To Nguyen, Q. L. H., Bich Huynh, V. D., & Shankar, K. (2019). A Framework of Brand Management to Build Business Strategies as a Function of Market. OpciĆ³n, 35, 1163-1179. Recuperado a partir de https://produccioncientificaluz.org/index.php/opcion/article/view/29863