Revista de Ciencias Humanas y Sociales. FEC-LUZ
This being true, communication in the public space will have an
ingredient that the latest version of the Frankfort School also points out:
for Habermas, communication is a process that takes place in the spaces
of intersubjective interaction, since it is the very nature of the human
being, as stated by the Stagirite. For the German philosopher,
communication is the fundamental element that the subject uses to shape
the world of life; hence, public communication is its guiding element,
since it is based on the elementality of the human being: communication,
which is raised as argumentation. Public communication from this
perspective consequently possesses the other dimension necessary for the
establishment of the world of life: public action, that is, political action
(Botero Montoya, 2006).
So the connection is self-evident; public communication is political
communication, since the political is what is proper to human beings in
society. The social fabric is formed in the public space, because thanks to
it, social life unfolds as a skein that structures the strengths on which
human life is built; human life will be a world of life since the
communicative processes are carried out in an open way, so that each
member is wrapped by the presence of the other subjects that make up
their social conglomerate. Hence, in order to live life, it is necessary to
establish rules and conditions that allow all members of society to
provide them with security of action, to the extent that the sense of the
social is reconstructed between the private individual and the public
social. This is where the public communication/political communication
dichotomy comes into play.
It follows that political communication reconstructs the social fabric
for the purposes of present and future coexistence. The political will thus
depend on the communicative process as an essential dimension for the
conformation of the structures necessary for those ends. From the
current theories about communication, this is understood as we have
stated: with the purpose of achieving human ends, and these are
conjugated in the different dimensions in which the world of life is
articulated: social, political, economic, scientific, technological, but also
domestic and reproduction of life, among others. Therefore,
communication implies the freedom to express what each subject prefers
within the framework of his or her interests (Habermas, 1982), or his or
her sociopolitical aspirations in the context of the pluralism that
characterizes human life in society (Sartori, 2009).
Now, seen in this way, the relationship between public
communication and the political, political communication will be nothing