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Vladimir A. Kuzmenkov y Iryna Yu. Soina
Doublethink and Anomie: ethical and political context
Another sign of anomie is “newspeak” – a new language used in the
information space, while it is not created only at the initiative of the political
elite, as J. Orwell believed, but also appears in society itself. This question
in itself can become the subject of a separate scientic work. We only note
that the “newwords” carry a meaning strictly dened by the socio-cultural
system, which is necessarily lost when translated into another language or
in another culture. The most accurate translation will not convey all the
sensory and emotional shades. The phrases from the Russian past and
present can be the examples: “the fth column”, “enemy of the people”,
“disenfranchised”, “from the former”, “new Soviet man”, “internal and
external enemies”, “I have not read, but I condemn”, “battle for the harvest”,
“overfulllment of the plan”, “ve-year plan in four years”, “turn to the east”,
“conservative modernization”, “managed democracy”, “special path”, etc.
Many concepts arise suddenly in the lexicon of the mass media information
and just as suddenly disappear from it when the political situation changes.
This is not “newspeak” in the understanding of J. Orwell, but it is important
to understand the function of these words: masking problems and forming
goals to justify the existence of social institutions. However, these goals are
dened within the moral codes of these same institutions, not society as a
whole. The local is passed o as universal.
Moreover, individuals who think in “Newspeak” put their own meaning
into it, while other meanings remained in the previously existing cultural
forms. There is a confusion of ideas. When some political “newword” turns
out to be unnecessary, it is replaced by another, so the mind of a double-
thinker begins to resemble a vessel in which uid is periodically renewed.
English writer E. Burgess quite rightly notes (Burgess, 2017) the fact of
loss of the exact meaning of a number of words in the absence of a traditional
system of moral values. This primarily refers to words that express spiritual
concepts – “honor”, “duty”, “loyalty”, “betrayal”, etc. Political regimes can
assign their own denitions to them. An example is the phrase “duty to
the fatherland”, used exclusively in the context of military service, as if
observance of laws, respect for family and friends, caring for nature are
not the duty of a person and a citizen. That is, any more or less logically
coherent, “rationally similar” interpretation of moral concepts can serve as
the basis for authoritarian control and substitution of meanings. The more
utilitarian eective they are, the more likely such regimes will emerge.
Improving living standards, foreign policy gains, or curbing crime can lay
the foundation for such phenomena. It turns out that good will become
identied with social eciency regardless of the motives and ultimate goals
of the activity. Such a utilitarian interpretation of good is, of course, evil
from the point of view of moral absolutism.
According to J. Searle, multiple repetition of value judgments forms
the norm and at the same time streamlines and expands social reality. If