Adoption and use of Facebook among Malaysian political representatives

Rosyidah Muhamad, Siti Aisyah Saat, Rahaya Mat Jamin, Nurshuhada Mohammed

Resumen


The study evaluates the extent Members of Parliament (MPs’) effort of political communication with their constituents might contribute to deliberative democracy. The paper finds that MPs’ approaches to Facebook are conditioned by specific personal aims for a strategic marketing channel rather than a communication channel with their constituents. In conclusion, MPs were able to legitimize their roles by demonstrating their services as parliamentarians or representatives

Palabras clave


Social, Media, Facebook, Political, Representative.

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Universidad del Zulia /Venezuela/ opción/ revistaopcion@gmail.com /ISSN: 1012-1587/ ISSNe 2477-9385


Licencia de Creative Commons
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 3.0 Unported.